Responsibilities

• Lead the day-to-day posting, scheduling, and monitoring of PYAM’s social media channels.
• Manage engagement activities including comment responses, direct messages, and community interaction in accordance with clinic policies and tone guidelines.
• Proactively source, draft, edit, and publish social media content aligned with brand voice, clinical priorities, and patient education goals.
• Develop and implement short-form video and photo content, including on-site visits to clinics for filming and photography.
• Maintain an organized editorial calendar, including seasonal campaigns, annual observances, provider highlights, clinic updates, and patient education themes.
• Track, clean, and analyze digital marketing performance data, including follower growth, engagement rates, impressions, clicks, website traffic, referral sources, search visibility, and campaign performance.
• Develop recurring dashboards and quarterly analytics summaries using tools such as Excel, Power BI, Google Analytics, Sprout, Google Business Profile insights, and advertising platform reports.
• Translate analytics into clear business recommendations for clinic leadership, including what content is working, which channels are driving engagement, and where outreach can be improved.
• Support measurement of paid media, SEO, directory listings, and community campaigns by defining basic KPIs, maintaining tracking sheets, and comparing results against prior periods.
• Assist with data quality checks, documentation of reporting logic, and organization of campaign data so reports are repeatable, accurate, and easy to understand.

Requirements

• Bachelor’s degree in Computer Science, Information Systems, Business Analytics, Data Science, Marketing Analytics, Digital Media, Communications, Public Relations, or a related field.
• Experience or academic background in data management, database concepts, data pipelines, reporting automation, business intelligence, or analytics.
• Experience managing or supporting multiple social media channels, including Instagram, LinkedIn, TikTok, X/Twitter, and Facebook.
• Working knowledge of general marketing concepts, tools, and workflows, including content calendars, SEO basics, engagement strategies, paid media concepts, and campaign reporting.
• Ability to work with structured data from multiple platforms, organize files and metrics, perform basic analysis, and communicate insights clearly to non-technical stakeholders.
• Experience with tools such as Excel, Power BI, Google Analytics, Google Business Profile, Sprout, Canva/Adobe tools, website content management systems, or similar platforms.
• Strong customer service and guest relations skills with the ability to communicate professionally and empathetically.
• Demonstrated ability to problem-solve in a high-volume, fast-paced environment.
• Creative design experience preferred, including graphic design, layout, and brand asset development.
• Highly organized individual with strong documentation habits and attention to data accuracy.

Preferred

• Creative design experience preferred, including graphic design, layout, and brand asset development.
• Kajabi development experience (administrative & strategic support)

Benefits

• Actual starting pay will vary based on education, skills, and experience.
• We offer a comprehensive benefits package - to learn more click here .
• Employees working 30+ hours per week (60 hours per pay period) are eligible for our Medical (w/Maternity Bundle), Dental & Vision plans, as well as Tuition Reimbursement.
• All employees, regardless of hours, are eligible for 401(k) Profit Sharing, Employee Assistance Program, Lifetime Fitness Subsidy, Car Rental discounts, Home, Auto, & Pet insurance savings programs & more.