Responsibilities

• Paid Media Strategy and Execution: Own paid search and paid social strategy across Google Ads, Microsoft Ads, and Meta platforms including Facebook and Instagram.
• Lead campaign planning, structure, execution, and optimization across full funnel initiatives.
• Translate client business objectives into actionable paid media strategies and KPIs.
• Stay current on platform updates, algorithm changes, beta opportunities, and industry trends, proactively applying learnings to client programs.
• Partner with analytics and ad operations teams to ensure accurate tracking, measurement, and attribution.
• Serve as a senior paid media point of contact for assigned clients.
• Confidently present paid media strategies, performance insights, and recommendations to clients and internal stakeholders.
• Contribute to client strategy reviews, look backs, and planning sessions with clear, actionable insights rather than data summaries.
• Collaborate closely with Account Services, Creative, Production, and PR teams to ensure integrated execution.
• Directly manage and mentor Paid Search and Paid Social specialists.