Responsibilities

• Support digital advertising and promotional activities across a variety of platforms including search, social, display and video.
• Collaborate with team members in the creation of campaign assets including design, copy, landing pages and interactive components.
• Coordinate with the marketing, content, creative and digital teams to build campaigns.
• Develop microsites and campaign pages in the CRM system(s).
• Manage external email and list vendors and agencies.
• Manages the email and process workflow across several marketing teams and track progress through Workfront.
• Use proven understanding of UX, IA and email best practices to create effective templates.
• Understand and manage the Invoca call tracking and reporting systems.
• Measure, track and report the effectiveness of the campaigns using CRM, Google Analytics and vendor tools.
• Integrate campaigns with internal systems, data sources and tracking.

Requirements

• Education: Bachelor's degree required.
• Experience: A minimum of 3 years of experience in the digital space. Two years of email platform management or email marketing campaigns preferred. Similar experience in the web or analytics space may qualify. Strong understanding of HTML and CSS required. Excellent writing and communications skills are required.
• Licensure: None.

Preferred

• Experience: 5 to 7 years of experience
• Technical skills – Google Ads, Google Analytics, Meta (preferred), Salesforce Marketing Cloud Certification (preferred), Additional Google certifications (preferred)

Benefits

• - Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
• - Paid Time Off, Long-term and Short-term Disability, Retirement Savings
• - Health Saving Plans, and Flexible Spending Accounts
• - Certification and education support
• - Generous Paid Time Off