Responsibilities

• Conduct market research to identify audience needs, trends, whitespace opportunities, and competitive dynamics.
• Support Voice of the Customer (VoC) and Voice of the Employee (VoE) research through surveys, interviews, journey mapping, and insight synthesis.
• Translate qualitative and quantitative research into clear, actionable insights and strategic recommendations.
• Develop data-driven digital marketing strategies across channels including content, SEO/SEM, social, and paid media.
• Define target audiences, customer journeys, and content frameworks.
• Establish clear KPIs and success metrics aligned to business and growth objectives.
• Support and co-facilitate strategy, discovery, and alignment workshops with stakeholders.
• Translate workshop outputs into actionable roadmaps, briefs, and execution plans.
• Help align cross-functional teams around shared goals, priorities, and workflows.
• Design and document marketing and process workflows that connect insight to execution (lead flow, experience, campaign development, optimization cycles).

Requirements

• Bachelor's degree from an accredited University.
• 5+ years of experience in digital marketing strategy, research, analytics, or related roles.
• Proven experience conducting market research, VoC, and/or VoE initiatives.
• Ability to connect insight to customer journeys, workflows, and business outcomes.
• Comfort supporting workshops, stakeholder discussions, and cross-functional alignment.
• Strong communication skills and ability to work across marketing, sales, and operations teams.
• Proficiency with tools such as Google Analytics, dashboards, and reporting platforms.
• Strong understanding of SEO, SEM, paid media, content marketing, and social platforms.
• Experience designing workflows, lead processes, or operating models.

Benefits

• Total Rewards based on eligibility include: Medical, Dental, Vision, Life Insurance, Disability Insurance, 401(k) Savings Plan, Employee Stock Purchase Plan, Professional Development Program, Paid Time Off, Paid Holidays and Paid Sick Time (in geographies where legally required).