Digital Marketing Strategist - Paid Search

Tulsa, OK (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Lead paid search execution and account management to optimize campaigns across multiple industries.

  • Own and optimize multiple Google Ads campaigns across industries with conversion tracking.
  • Must-have: 2+ years of experience managing paid search campaigns.
  • Standout: Strong cross-functional coordination with clients and SEO teams and ongoing optimization.

Job Description

Responsibilities

  • Execute paid search campaigns from strategy through launch and optimization
  • Work closely with the Digital Director to develop tailored strategies based on client goals and industries
  • Build and structure campaigns across Google Ads, including Performance Max and Local Service Ads
  • Manage and optimize campaigns to improve performance, efficiency, and lead quality
  • Monitor search terms, user intent, and keyword performance to refine targeting
  • Conduct competitive research to identify opportunities and positioning strategies
  • Write clear, compelling ad copy aligned with search intent
  • Track and report on KPIs, providing insights and recommendations
  • Think through the full customer journey and identify opportunities to improve conversion rates
  • Bring forward insights and recommendations, and confidently challenge ideas when there is a better path to performance

Requirements

  • 2+ years of experience managing paid search campaigns
  • Proven experience with Google Ads
  • Experience with Local Services Ads and Vehicle Listing Ads strongly preferred
  • Experience working with lead generation campaigns
  • Landing page optimization experience preferred
  • Working knowledge of Google Analytics and Google Tag Manager
  • Experience collaborating with SEO teams or understanding of how paid and organic efforts align

Preferred

  • Experience with Local Services Ads and Vehicle Listing Ads strongly preferred
  • Landing page optimization experience preferred
iNHOUSE Advertising logo

iNHOUSE Advertising

Inhouse Advertising is a full-service Tulsa-based advertising agency. We believe simple ideas have the power to resonate, motivate and leave an unforgettable impression on your audience. It's about delivering a message that strikes a chord with your audience. Whether it’s a branding assignment, integrated campaign, a digital strategy, or a direct marketing effort, we’ll take on any challenge to prove we’ve got the talent, fire and desire to be your marketing partner. Celebrating our client's successes every day for over 20 years!We would love to partner with your business!

Founded in 2001
Tulsa, Oklahoma, USA
24 employees (12 in marketing)

Headcount Trend

Current headcount: ~25

Marketing Team

Marketing Team Size
11 (46% of company)