Digital Marketing Strategist - Morrie's Auto Group

Drive Morrie's social media engagement strategy and content across brands to grow community and advocacy.

• Own engagement strategy and content plan across Morrie's brands to drive leads and sales.
• Must-have: Demonstrated social media creativity with published profiles and analytics.
• Standout: Experience building community, influencer outreach, and cross-promotions.

Responsibilities

• Create and own the engagement strategy and plan for Morrie's and across Morrie's brands
• Develop relevant content topics to reach the company's target customers.Create, curate, and manage all published content (images, video, written and audio/podcast).
• Monitor, listen and respond to users in a "Social"way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Design, create and manage promotions and social ad campaigns, being sure to integrate with company's overall marketing campaign plan and channels.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate
• Is a team player with the confidence to take the lead and guide store team members when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics.
• Highly knowledgeable in the principles of "Search and Social"

Requirements

• BA/BS degree with emphasis in marketing, advertising, public relations, design, communications, or related field preferred or equivalent practical experience
• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
• Proficient in content marketing theory and application.
• Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
• Possesses great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.
• Self-starter who will thrive in growing company
• Ability to work well under pressure, with tight deadlines, and cope with changes

Preferred

• Has experience with experiential or brand activation events, but not required
• Entrepreneurial 'can do' approach with an adaptable change-oriented mindset

Benefits

• Industry-leading 401(k) and Roth IRA programs with a 4% company match
• Full medical coverage through BCBS with their biggest network
• HSA and Copay plan options, whichever fits your needs
• Comprehensive dental and vision coverage
• PTO accrual starting at 2 weeks
• Free life insurance for all employees
• AD&D, short- and long-term disability coverage, and voluntary life insurance
• Flexible spending plans*Some benefits are offered to full-time employees only