Digital Marketing Strategist | Client Services at New World Group, Inc | Secaucus, NJ | $70K/yr – $90K/yr

Digital Marketing Strategist | Client Services

Secaucus, NJ (Hybrid)

$70K/yr – $90K/yrMid Level2+ years expFull time

Posted 2 months ago

Job Summary

Own end-to-end digital marketing execution for multi-client luxury brands, coordinating paid and organic channels, data-driven optimization, and client storytelling to drive lead generation and brand impact.

Growth ownership: plan and optimize cross-channel campaigns (paid social, search, display, email, organic) with a focus on performance and lead generation.
Client delivery: translate analytics into actionable insights and present strategies with a polished client-facing narrative.
Collaboration and discovery: research audiences and trends, partner with creative and production teams to shape messaging and creative briefs.

Job Description

Develop and execute integrated digital marketing strategies across paid social, search, display, email, and organic channels.
Plan, launch, monitor, and optimize campaigns with a focus on performance, engagement, and lead generation.
Analyze campaign performance using Google Analytics, Meta Ads Manager, Google Ads, and other reporting platforms, translating data into clear, actionable recommendations.
Present campaign strategies, performance updates, and marketing recommendations to clients in a polished, professional, and approachable manner.
Partner closely with our creative, account management, and production teams to develop campaign concepts, messaging, and creative briefs.
Research audiences, market trends, competitors, and emerging digital opportunities to keep campaigns fresh and effective.
Coordinate media opportunities, vendor relationships, and advertising placements as needed.
Develop marketing proposals, presentations, and strategic recommendations for both new and existing clients.
Create and oversee social media content calendars and digital campaigns across Instagram, Facebook, LinkedIn, TikTok, and other relevant platforms.
Monitor industry trends, emerging platforms, and new technologies to identify opportunities for clients.

New World Group, Inc

A full service Printing, Brand Development, Marketing and Advertising company specializing in Entertainment, Sports and Real Estate.New World Group, Inc., headquartered in Secaucus, NJ, was formed in August, 1995 to build a traditional printing and advertising company in the New York City metropolitan area. NWG has expanded its asset base organically through highly targeted capabilities, and through acquisitions of the latest technology available in Luxury Printing and Advertising.NWG has achieved this success by partnering with clients and vendors; by addressing the creative needs of our clients and developing high-impact advertising messages that produce results; and by following a consistent plan to grow by evolving with our clients every need.Since 2010 New World Group has been awarded a strategic promotional license to Marvel's biggest characters including The Avengers, Ironman, Thor and Captain America.New World Group, Inc. has a vast and diverse client base from Warner Bros. Records, SONY, HBO, Capitol Records to Trump International and Applied Development Company Some projects include the W hotel, Bruno Mars and Katy Perry.

Founded in 1995

Secaucus, New Jersey, USA

39 employees (13 in marketing)

www.newworldgroup.com