Responsibilities

• Paid media strategy and execution
• Build, launch, and optimize campaigns across Google Ads (Search, Performance Max, Demand Gen, Local), Meta, TikTok, Reddit, and Programmatic DSPs
• Develop full-funnel media plans for new restaurant openings (NROs), LTO and menu launches, seasonal promotions, and always-on local awareness
• Own budget pacing across the portfolio including monthly targets, daily spend, and mid-flight reallocation between markets and channels
• Manage creative requirements and asset trafficking in partnership with the creative team, including placement-specific specs and creative testing plans
• Own GA4 and Google Tag Manager implementation for client sites: conversion events, dataLayer pushes, Meta pixel and Conversions API, and platform tag deployment
• Partner with client-side developers and ordering platform vendors (Olo, Toast, Thanx, Punchh, Incentivio) to capture online ordering revenue and tie it back to media
• Build and maintain reporting through Supermetrics and Looker Studio
• Plan and execute email and push campaigns through client loyalty and CRM platforms (Paytronix, Punchh, Thanx, Klaviyo and similar)
• Build segmentation and lifecycle strategy including new member onboarding, lapsed guest win-back, LTO announcements, birthday and reward campaigns

Requirements

• 4–6 years of hands-on paid media experience, ideally in an agency or multi-location brand environment
• Deep, in-platform fluency in Google Ads and Meta Ads Manager with the ability to build a campaign from scratch, diagnose why one is underperforming, and explain the difference between a targeting problem and a creative problem
• Working knowledge of GA4 and GTM; comfortable inspecting a tag, writing a conversion event spec, and working with a developer to get it implemented
• Strong spreadsheet skills: pacing models, budget splits, and performance analysis without waiting on someone else to pull the data
• Clear written and verbal communication: able to explain a media decision to someone who doesn't work in ads
• Organized and self-directed across a multi-client workload, with a track record of hitting deadlines without being chased

Preferred

• Restaurant, hospitality, retail, or franchise experience, especially with multi-unit or franchisee-funded media
• Experience with programmatic platforms and geofencing (GroundTruth, StackAdapt, The Trade Desk)
• Familiarity with restaurant tech stacks: Olo, Toast, Punchh, Thanx, Paytronix, Incentivio
• Supermetrics, Looker Studio, Zapier or comparable reporting automation
• Google Ads and Meta Blueprint certifications