Responsibilities

• Interpret performance data and make data-driven optimization decisions.
• Build and optimize landing pages, Facebook/Instagram ad campaigns and social media posting campaigns to maximize conversion rates and ROI/ROAS.
• Develop email newsletter campaigns, automated nurturing sequences and marketing automation workflows within CRM platforms.
• Analyze campaign performance metrics across all platforms and implement data-driven improvements to increase baseline conversions.
• Utilize AI tools and advanced prompt engineering techniques to maximize productivity and campaign effectiveness.
• Apply user psychology principles and conversion optimization strategies throughout the customer journey.
• Manage CRM systems, lead scoring, customer segmentation and A/B testing initiatives.
• Transform campaign data into actionable insights and provide detailed performance reporting.
• Exhibit an ability to receive feedback, adapt to new processes and continuously develop skills.
• Demonstrate the ability to collaborate, communicate well and effectively relay information with an emphasis on developing positive professional relationships.

Requirements

• College degree or certificate in business, marketing, communications, digital marketing or related field.
• 2+ years’ experience managing Facebook and Instagram advertising campaigns.
• 2+ years’ experience working in e-commerce platforms, preferably Bigcommerce.
• 2+ years’ experience managing email marketing automation platforms and workflow development.
• Excellent written communication skills with attention to detail and strategic thinking
• Demonstrate strong organizational, multi-tasking and problem-solving skills
• Demonstrate proficiency in Microsoft Excel.
• Physical ability to lift, carry, push and pull up to 30 pounds.
• Pass a pre-employment drug screen as a condition of employment.

Preferred

• 2+ years’ experience with CRM platforms (GoHighLevel, HubSpot, ClickFunnels or similar systems)
• Strong analytical skills using Google Analytics, Facebook Analytics, and performance tracking tools.
• Knowledge of marketing automation workflows, lead funnels, and customer lifecycle management.
• Experience in direct-to-consumer or e-commerce marketing environments.
• Understanding of conversion optimization principles and user psychology in digital marketing.
• Knowledge of AI tools and prompt engineering techniques for marketing optimization.

Benefits

• Medical Insurance
• Dental Insurance
• Life Insurance
• Long-Term Disability Insurance
• Paid Vacation
• Sick Pay
• 9 Paid Holidays
• 401(k) Retirement Match
• Employee Discounts
• Dependent Tuition Reimbursement