Responsibilities

• Lead Generation: Develop and implement strategies to generate leads via email marketing, social media campaigns
• Offer Creation: Create attractive offers to capture the interest of potential customers.
• Clearly understand and implement digital marketing campaigns that fit client needs
• Coordination: Work closely with designers and developers to ensure cohesive and effective marketing campaigns.
• Analytics: Monitor and report on the performance of all lead generation activities and adjust strategies as needed.
• Market Research: Conduct market research to identify new opportunities and stay up-to-date with industry trends and best practices.
• Customer Journey Mapping: Understand and map out customer journeys to enhance lead nurturing and conversion processes.

Requirements

• Technical Experience: 2-3 years of experience working in a digital marketing/lead generation role.
• Industry Knowledge: Experienced in marketing to B2B professional services
• Technical Skills: Proficiency in email marketing tools, comprehensive knowledge of the Linkedin platform, and other social media marketing channels.
• Analytical Skills: Strong analytical skills with the ability to interpret data and generate actionable insights.
• Project Management: Excellent project management skills with the ability to coordinate multiple initiatives and work collaboratively with a cross-functional team.
• Communication: Exceptional written and verbal communication skills.
• Creativity: Ability to create compelling and engaging marketing offers.
• Adaptability: Ability to quickly adapt to new tools, platforms, and methodologies in the fast-evolving marketing landscape.

Benefits

• - 401(k)
• - Health Insurance
• - Paid time off (escalates yearly)