Responsibilities

• Independently build, launch, and manage paid search and paid social campaigns across Google Ads and LinkedIn Campaign Manager, working from strategic direction provided by the Digital Marketing Manager.
• Construct campaign architecture including ad groups, audience targeting, keyword lists with appropriate match types, negative keyword libraries, bidding strategies, ad scheduling, and geographic targeting.
• Write Responsive Search Ads (Google) and Sponsored Content (LinkedIn) aligned to defined buyer personas.
• Execute LinkedIn Lead Gen Form builds.
• Monitor campaign performance daily, surface anomalies, and recommend optimizations grounded in data.
• Pull, clean, and analyze platform data from Google Ads, LinkedIn Campaign Manager, GA4, and HubSpot to build performance reports and identify trends.
• Maintain and contribute to monthly KPI dashboards and quarterly performance reviews.
• Own the build and ongoing optimization of monthly whitepaper lead generation campaigns across Google Ads and LinkedIn, mapped to defined buyer personas and audience segments.
• Coordinate with internal subject matter experts to gather campaign assets, including landing page content, form requirements, and creative direction.
• Develop and schedule supporting digital content for paid and organic channels, including social media posts, ad creative, and email components.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, or a related field, or equivalent professional experience.
• 3 - 5 years of hands-on experience managing paid advertising campaigns in a B2B or services-marketing environment, with demonstrable ownership of campaign build, optimization, and reporting.
• Direct, day-to-day experience operating in Google Ads and LinkedIn Campaign Manager is required and will be verified during the interview process.
• Google Ads - campaign build, ad group structure, keyword and match type strategy, negative keyword management, Responsive Search Ads, bidding strategies (Maximize Clicks, Maximize Conversions, Target CPA), and conversion configuration.
• LinkedIn Campaign Manager - campaign objectives, audience targeting (job title, seniority, function, industry, company), Sponsored Content, Lead Gen Forms, and Insight Tag conversions.
• Google Analytics 4 - event configuration, key event setup, traffic source analysis, and custom report building.
• Demonstrated ability to execute campaign builds independently from a written specification, surface clarifying questions before starting work, and self-verify completed work before reporting it complete.
• Strong written and verbal communication skills, with the confidence to present recommendations, push back constructively, and ask questions when direction is unclear.
• Proven ability to write and edit advertising copy across short-form and long-form formats.
• Working knowledge of conversion tracking and ability to troubleshoot when data does not match expectations.
• Comfort working with structured data in spreadsheets — pivot tables, basic formulas, filtering, and chart-building for performance reporting.
• Excellent organization, time management, and ability to manage multiple concurrent campaigns and deadlines.

Preferred

• Experience marketing professional services (engineering, AEC, consulting, legal, financial services) or other B2B verticals with long, complex sales cycles.
• Experience with WordPress site updates and content management.
• Familiarity with Adobe Creative Suite (InDesign, Photoshop) for light creative production.
• Independent operator — can take strategic direction and convert it into executed campaign work without step-by-step instructions.
• Initiative — troubleshoots problems before escalating, brings recommendations rather than questions alone.
• Detail-oriented with a quality-first mindset.
• Proactive communicator — asks clarifying questions early, flags risks before they become problems, and keeps stakeholders informed.
• Data-driven mindset with focus on measurable, defensible results.
• Comfortable receiving direct feedback and operating in a high-accountability environment.

Benefits

• Medical, Dental, Vision
• LTD & STD
• Life Insurance
• 401k with match
• PTO
• Holidays
• HSA with company contribution
• Pet insurance
• Employee assistance program