Digital Marketing Specialist at USA Mortgage | Creve Coeur, MO | $65K/yr – $70K/yr

Digital Marketing Specialist

Creve Coeur, MO (Hybrid)

$65K/yr – $70K/yrMid LevelFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive Total Expert administration and CRM-driven improvements for a mortgage marketing team.

Must-have: Experience with Total Expert and cross-functional collaboration.
Standout: Supports loan officers with digital enablement, reputation management, and integrated campaigns.

Serve as the primary administrator and system owner for Total Expert.
Configure and maintain journeys, workflows, templates, permissions, licensing, and user access.
Manage user onboarding, role changes, offboarding, and ongoing system hygiene.
Ensure CRM messaging, automation, and campaigns align with USA Mortgage branding, compliance, and communication standards.
Monitor platform updates and enhancements, coordinate testing, rollout, and internal communication.
Establish governance and change-management practices to maintain system integrity and consistency.
Identify and implement CRM-driven improvements that increase efficiency, adoption, and marketing effectiveness.
Support loan officer digital enablement through CRM-connected initiatives, including:
Google Business Profile management
Reputation management and review support

Experience in Total Expert a must
Familiarity with Google Business Profiles, online reputation management, or digital advertising is a plus.
Highly organized with strong attention to detail
Comfortable working cross-functionally with technical and non-technical teams.
Strong understanding of mortgage sales and marketing workflows.
Proficient in Microsoft Office tools.
Able to learn quickly, adapt to change, and exercise sound judgment.