Responsibilities

• Work in partnership with project management team maintain/create organize project tracking in Basecamp for digital projects and programs.
• Serve as the primary monitor for timelines, meeting schedules and communication flows for digital projects
• Serve as a central point of contact for workflow-related questions from internal team members and external vendors for digital projects and programs.
• Serve as the primary digital asset traffic manager coordinating deliverables like digital ad assets or website copy updates between content creator, stakeholder and producer.
• Serve as day-to-day partner with digital agency in management of paid digital campaigns, including search, display, and social advertising, across platforms such as Google Ads, Meta, and LinkedIn.
• Monitor campaign pacing, budgets, and performance against established KPIs, and escalate issues as appropriate.
• Coordinate with agency vendors on campaign execution, asset delivery, and reporting timelines.
• Pull and compile routine performance reports from Google Analytics (GA4), Looker studio, and platform-native dashboards on a regular cadence.
• Maintain UTM parameter governance across campaigns, ensuring consistent tracking conventions are applied to all outbound links and paid placements.
• Flag performance trends or anomalies and surface them to the digital strategy team with relevant context.

Requirements

• Bachelor’s degree in marketing, communications, advertising, digital media, or a related field. Minimum of 1-3 years of marketing experience.
• Prior experience or internship in an advertising agency, media company, or in-house digital marketing team
• Strong understanding of pay-per-click advertising tools and campaign management, including basic understanding of campaign structure, creative specs, and trafficking workflows.
• Working knowledge of Google Analytics (GA4); ability to navigate the platform and interpret standard performance metrics. Google Analytic certification is a plus.
• Strong attention to detail, particularly in reviewing creative assets for spec compliance and QA-ing live campaigns.
• Clear, professional written communication skills; comfortable corresponding directly with external agency contacts.
• Ability to manage multiple active projects and deadlines without losing track of details.
• Familiarity with a web content systems (CMS) like Drupal

Preferred

• Google Analytic certification is a plus.