Digital Marketing Specialist at University of Delaware | Newark, DE

Digital Marketing Specialist

Newark, DE (Unknown)

Salary Not AvailableMid Level4+ years expFull time

Posted 1 month ago

Job Summary

Owns end-to-end performance marketing for CILLT digital channels, from campaign strategy and optimization to content execution and reporting.

Leads paid search, display, and social campaigns toward enrollment KPIs.
Coordinates CRM email flows and content production with brand alignment.

Job Description

Responsibilities

Digital Advertising and Performance Management
Develop, coordinate and implement the digital content for multiple digital marketing campaigns, working closely with the Director, CILLT program stakeholders and campus partners.
Manage and scale paid search (Google Ads), display, and paid social (Meta, LinkedIn) campaigns to meet specific enrollment KPIs.
Regularly monitor and interpret indicators (CPA, CTR, Conversions) to pivot ad spend toward high-performing channels.
Generate reports, analyze data and make meaningful observations and recommendations for CILLT’s digital channels.
Design and implement testing for ad copy, landing pages, and creative assets to improve conversion rates.
Implement and maintain SEO/GEO best practices to ensure high organic visibility.
Stay current on best practices and trends in digital marketing and implement new strategies and tactics as appropriate.
Funnel Automation and Content Execution
Assist the Slate CRM Manager in creating and optimizing automated Slate CRM email flows to nurture prospective students through the enrollment funnel.

Requirements

Bachelor’s degree and four years of experience in digital marketing, specifically managing paid media budgets, or equivalent combination of education and experience.
Technical experience with the following:
Platforms: Proficiency in Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.
CRM/Email: Direct experience with Slate CRM or similar enterprise-level marketing automation tools.
Analytics: Well-versed in Google Analytics and SEO/GEO tools.
CMS: Experience utilizing WordPress, Adobe Experience Manager, or similar content management system.
Project Management: Demonstrable experience using Smartsheet (preferred), Asana, Monday, or similar.
Proven ability to work independently in a fast-paced environment and manage complex project timelines under tight deadlines.
Strong analytical skills and experience with data-driven decision making.
Excellent writing and editing skills, with the ability to create compelling content for a variety of digital channels.

Benefits

In addition to salary, our Total Rewards benefits and Compensation Estimator give you a clear view of the complete package.

University of Delaware

The University of Delaware - a state assisted, privately chartered institution - is a Land Grant, Sea Grant, Space Grant and Carnegie Research University (very high research activity). The University, with origins in 1743, was chartered by the State of Delaware in 1833. A Women's College was opened in 1914, and in 1945 UD became permanently coeducational. The main campus is located in Newark, Delaware, a suburban community of nearly 30,000, situated midway between Philadelphia and Baltimore. Courses are also offered at the Wilmington campus and at other locations throughout the State, including Dover, Georgetown, Milford, and Lewes.

Newark, Delaware, USA

11K employees (591 in marketing)

www.udel.edu