Responsibilities

• Handles day-to-day duties of running automated marketing campaigns to support the goals of the PAE.
• Ensures an optimal user experience through design support for landing pages, emails and templates across digital platforms.
• Provides consultative support to stakeholders by applying creative and strategic thinking to their requested program builds, optimized to increase impact on business goals.
• Builds marketing segments based on behavioral data and prospect data.
• Works with internal colleagues to improve data quality and processes.
• Responsible for analyzing outcomes, building and interpreting reporting, executing tests and identifying opportunities to expand or ways to improve automation programs.
• Follows and refines reporting procedures and standards.
• Maintains reporting of all automations and outbound email programs in progress to advise and inform divisional colleagues as they plan communications to support their programs.
• Works with the Marketing Associate to manage workflows and deadlines associated with fulfillment of automation campaign requests.
• Other duties as required

Requirements

• Bachelor’s degree in business, marketing, management information systems, communications or related discipline; OR
• Two years of experience in a marketing or advertising agency; OR
• Any equivalent combination of experience, training and/or education approved by Human Resources.
• Proficiency in the use of personal computers and Microsoft Office software (Word, Excel, PowerPoint, and Outlook).
• Proficiency or ability to learn additional software required to perform the essential duties of the position.

Preferred

• Experience with Marketo or other marketing automation platforms a plus.
• Experience with the Google Marketing Platform (including Analytics, Tag Manager, Data Studio etc.).
• Proficiency with Adobe Creative Suite, MS Office and internet applications such as project management tools.