Responsibilities

• WHAT YOU’LL DO: With the oversight of the SVP/Director of Channel Marketing, the Digital Marketing Specialist is responsible for developing, managing and executing all phases of TruStone’s efforts as they relate to digital marketing and the website.
• The Digital Marketing Specialist is an expert in creating, executing, supporting and tracking all digital marketing efforts, and provides maintenance and continuous improvement for the website in an effort to support and grow the TruStone Financial brand.
• This position works as a key contact and subject matter expert for the organization regarding the website and digital marketing efforts and works to develop additional digital marketing channels that align with the overall marketing and strategic plans.

Requirements

• Bachelor’s degree, preferably in Marketing, Communications or related, or equivalent relevant work experience.
• 3+ years of work experience in a digital marketing role including Content Management Systems (CMS), Digital Marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).
• General HTML knowledge and application ability; experience with other web/digital marketing language and verbiage.
• Experience with Google Analytics and Google Ads Manager. Certification a plus.
• Experience with website content management systems, digital marketing and digital resource tools, WordPress a plus.
• Excellent project management skills and strong attention to detail.
• Excellent organizational and written communication skills.
• Strong understanding of personal finance topics and credit union products and practices, preferred.
• Ability to communicate complex information in a clear, concise and professional manner to a wide variety of audiences.
• Create professional correspondence using the appropriate communication medium, including editing ability.

Benefits

• Competitive pay and incentive programs for all positions.
• Health insurance with the ability to choose which plan option is best for you – a Traditional Health Plan or Health Savings Plan.
• Affordable dental and vision insurance coverage.
• Earn 22 days of paid time off annually for full-time employees with an equivalent accrual for part-time employees – and, the longer your tenure, the more PTO you’ll have to enjoy.
• 10+ paid holidays each year.
• Up to 16 hours of paid time annually to volunteer for organizations you are passionate about.
• 401(k) with 50% employer match on the first 6% you contribute – plus, after one year of service, an additional 3% safe harbor employer contribution that is immediately 100% vested regardless if you are contributing or not.
• Eligibility for profit sharing opportunities in the form of a contribution to your 401(k) account.
• Employer-paid Short Term and Long Term Disability benefits.
• Employer-provided life insurance up to 2.5x your base salary with the option to purchase additional coverage for yourself, spouse and eligible dependents.