Responsibilities

• Partner closely with Marketing Communications after receiving the campaign brief to consult on and design the most appropriate digital campaign in support of the business objective
• Design funnel architecture by mapping buyer journey stages to campaign touchpoints and conversion paths
• Coordinate execution across internal team members and external partners to ensure consistent messaging, timing, and quality
• Own day-to-day HubSpot configuration, including workflows, lead scoring, lifecycle stages, forms, and landing page templates
• Manage lead management processes from capture through qualification, ensuring clean data, accurate routing, and strong sales alignment
• Support Google Advertising initiatives through conversion tracking, landing page alignment, and performance optimization
• Build and maintain dashboards to track campaign, funnel, and lead performance
• Analyze results and provide actionable recommendations to improve conversion rates, lead quality, and pipeline contribution
• Review attribution and source tracking to ensure accurate reporting across channels
• Execute strategic email campaigns within HubSpot

Requirements

• 3–5 years of experience in digital marketing, marketing operations, or campaign management
• Strong hands-on experience with HubSpot (certification preferred)
• Experience working with Google Advertising and conversion tracking
• Solid understanding of buyer journeys, funnel strategy, and conversion optimization
• Proven ability to manage multiple stakeholders, projects, and timelines
• Excellent communication, collaboration, and organizational skills
• Detail-oriented mindset with a strong focus on quality and accuracy