Digital Marketing Specialist at Slingwave | Minneapolis, MN

Slingwave

Digital Marketing Specialist

Minneapolis, MN (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end paid media across Google, Meta, and Amazon for client campaigns, with Amazon DSP and cross-channel optimization.

Own multi-platform paid media campaigns and client relationships from kickoff to wrap-up.
Must-have: 2+ years of hands-on digital media planning and buying on Google Ads, Meta Ads Manager, and Amazon Ads.
Standout: Strong measurement, ROAS, and reporting collaboration to prove impact.

Job Description

Responsibilities

Plan and run paid media campaigns with Google, Meta, and Amazon as the core of most plans, extending into programmatic display, video, audio, and CTV/OTT as the strategy calls for it. Optimize continuously against client KPIs and budgets.
Own Amazon end to end. Build and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns; run upper-funnel and retargeting through Amazon DSP; and align retail media activity with the rest of the client's mix.
Run Google and Meta at a high level. Manage Search, Shopping, Performance Max, YouTube, and Demand Gen in Google Ads; build full-funnel Advantage+ and manual campaigns in Meta across Facebook and Instagram.
Develop media recommendations and POVs that bring the latest platform features, ad products, and creative approaches to bear on each client's goals - especially within the Google/Meta/Amazon ecosystem.
Own client relationships for your campaigns. Be a reliable, knowledgeable point of contact from kickoff through wrap-up, and grow into a trusted advisor over time.
Translate performance into insight. Partner with our analytics team to build reporting on attribution, ROAS, and media mix performance, and present post-campaign analyses via written reports and live video readouts.
Run campaign operations cleanly. Manage flowcharts, media authorizations, billing trackers, and status tools alongside the broader media team.
Stay ahead of the landscape. Track emerging platforms, new ad products (especially within Google, Meta, and Amazon), and competitive activity, and bring informed perspectives back to client strategy.
Contribute to growth. Support new business pitches and help expand our client portfolio.

Requirements

2+ years of hands-on digital media planning and buying experience at an agency or in-house.
Deep, hands-on fluency in our three core platforms:
Google Ads (required): Search, Shopping, Performance Max, YouTube/Demand Gen. Comfort in Google Ads Editor.
Meta Ads Manager (required): Advantage+ and manual campaigns across Facebook and Instagram, full-funnel.
Amazon Ads (required): Sponsored Products, Sponsored Brands, and Sponsored Display in Amazon Advertising Console.
Amazon DSP (strongly preferred): hands-on experience running upper-funnel and retargeting campaigns.
Measurement literacy. Comfortable with attribution models, ROAS analysis, and media mix reporting. Bonus points for experience with SpyFu, SEMrush, Comscore, or Helixa.
Strong client communication. Able to present recommendations and results clearly in writing and on camera. Comfortable in front of marketing and finance stakeholders.
Operational discipline. Strong organization, time management, and a knack for juggling multiple campaigns without dropping balls.
Tooling. Solid command of Google Workspace and Microsoft Office.
Bachelor's degree.
U.S.-based and authorized to work in the U.S. without sponsorship.

Preferred

Amazon DSP (strongly preferred): hands-on experience running upper-funnel and retargeting campaigns.
Additional channel experience is a plus across: - Programmatic: DV360, The Trade Desk, or Campaign Manager - Paid social: TikTok, Pinterest, Reddit, X, or Snapchat

Benefits

full benefits

Slingwave

Unlock the power of your media mix with Slingwave—a cutting-edge marketing analytics platform that transforms how you optimize across every channel. We don’t just follow trends, we set them—maximizing your ad impact in real time.With products like Agile Marketing Attribution, Predictive Marketing Mix, Experimentation & Validation, and Data-Driven Media Execution, we empower you to make smarter, data-driven decisions that fuel growth—even in a cookieless world.Ready to supercharge your ad spend? Click below for a free demo!

Founded in 2017

Headquarters, Kentucky, USA

24 employees (7 in marketing)

www.slingwave.com