Digital Marketing Specialist

Pensacola, FL (Hybrid)

$30/hr – $33/hrMid Level1+ years expPart time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive integrated digital marketing for a B2B tech company by owning both paid and organic channels to generate qualified leads.

  • Must-have: Hands-on HubSpot experience
  • Standout: Cross-channel expertise linking paid, SEO, and content for pipeline impact

Job Description

Responsibilities

  • Plan, launch, and optimize Google Ads campaigns (Search, Display, and Remarketing) to drive qualified B2B traffic and leads
  • Monitor campaign performance, adjust bids, budgets, and targeting to maximize ROI
  • Conduct A/B testing on ad copy, landing pages, and audience segments
  • Produce regular performance reports with actionable insights
  • Develop and manage a consistent LinkedIn content calendar aligned with brand voice and business goals
  • Create and publish engaging posts, articles, and thought content to grow audience and brand authority
  • Manage LinkedIn paid campaigns (Sponsored Content, InMail, Lead Gen Forms) to support B2B lead generation efforts
  • Monitor engagement metrics and continuously refine content strategy
  • Develop and execute on-page and off-page SEO strategies to improve organic search rankings
  • Conduct keyword research, competitive analysis, and content gap assessments

Requirements

  • Bachelor’s degree in marketing, advertising, or related field experience
  • Experience in B2B digital marketing, preferably in a technology company
  • Strong working knowledge of SEO, PPC, LinkedIn Ads, and email marketing
  • Hands-on experience with HubSpot marketing automation platform
  • Proficiency with WordPress platform
  • Basic front-end skills for website design, edits, and landing page creation
  • Familiarity with Google Analytics 4 (GA4) and CRM tools
  • Strong written communication skills with the ability to write for technical audiences

Preferred

  • HubSpot Marketing Certification
  • Google Ads Certification
  • Experience with CRM integration and sales-marketing alignment
  • Familiarity with tools such as Google Analytics 4, Canva, or similar platforms
  • Experience working in a tech, or professional services environment

Benefits

  • Competitive salary
  • Remote/hybrid work environment
  • Collaborative, growth-oriented team culture
  • Opportunity to make a direct impact on company revenue and growth
Ross Group, Inc. logo

Ross Group, Inc.

In 1979, Jesse Ross founded J. Ross Acoustics and Drywall, a small contracting company specializing in carpentry and interior finishes. His hard work and 16 years of experience as a carpenter quickly earned the company a reputation for quality work and professional excellence. As the firm evolved, it established an identity as a leader in facilities construction.In 1996, Warren Ross joined his father and The Ross Group Construction Corporation was incorporated in the great state of Oklahoma. Building on one another’s strengths, Jesse and Warren took their knowledge and reputation and made a seamless transition into general contracting.Over the last 40 years, a lot has changed. We've expanded to include a focus on development, engineering, and industrial construction. But even though we've grown to more than 150 employees in four offices, our privately owned and operated company has never strayed from commitment to quality, safety, customer satisfaction, and the local community.

Founded in 1979
Tulsa, Oklahoma, USA
245 employees (9 in marketing)

Traffic Signals

Monthly Visitors
1.3K
Traffic Source Mix
Search
40%
Direct
38.3%
Referral
5.3%
Social
15.5%
Paid
0.9%

Headcount Trend

Current headcount: ~245

Marketing Team

Marketing Team Size
4 (2% of company)