Dealer Advisor - Digital Marketing
JD Power
USA (Remote)
$100K/yr - $115K/yrIn-houseFull-timeMid level3+ years exp.
3 hrs ago
Digital Marketing Specialist
Downers Grove, IL (On-site)
$50K/yr – $75K/yrMid Level4+ years expFull time
Posted 18 hrs ago
Job Summary
Own and optimize end-to-end paid media and digital marketing programs across Google Ads, Meta, website/SEO, and emailCRM, driving conversions and lead quality.
- Own campaign strategy and performance across Search, Display, YouTube, and social channels.
- Collaborate with Website, Analytics, and CRM to align tracking, reporting, and lead follow-up.
Job Description
Responsibilities
- Google Ads Campaign Management & Optimization - Execute, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Gen.
- Google Ads Campaign Management & Optimization - Manage keywords, targeting, bidding, budgets, ad copy, and creative testing.
- Google Ads Campaign Management & Optimization - Monitor conversions, campaign performance, cost per lead, and return on ad spend.
- Google Ads Campaign Management & Optimization - Maintain accurate tracking through Google Ads, GA4, and Google Tag Manager.
- Google Ads Campaign Management & Optimization - Produce performance reports with actionable recommendations.
- Website Management & SEO (WordPress) - Manage and update Roadrunner’s WordPress website, including pages, content, images, forms, and landing pages.
- Website Management & SEO (WordPress) - Optimize website content for SEO, user experience, and lead generation.
- Website Management & SEO (WordPress) - Monitor website performance, traffic, conversions, and technical issues.
- Website Management & SEO (WordPress) - Coordinate website improvements, integrations, and troubleshooting with IT or external partners.
- Meta (Facebook & Instagram) Advertising - Execute and optimize paid campaigns across Facebook and Instagram using Meta Ads Manager.
Requirements
- 2–4 years of hands-on experience managing Google Ads, Meta Ads, WordPress, and CRM/email marketing, with strong analytical skills and a focus on measurable results.
- Proficiency with GA4, Google Tag Manager, and campaign performance reporting.
- Experience managing monthly paid-media budgets of approximately $15,000–$25,000 and optimizing for measurable results.
- Working knowledge of WordPress, website content updates, SEO, and landing page optimization using HubSpot or other CRMs.
- Experience with email marketing platforms such as HubSpot including lead tracking and campaign automation.
Preferred
- Desirable skills: basic HTML/CSS, SEO, landing page optimization, and marketing automation.
- Google Ads certifications (such as Search or Measurement) preferred.
Benefits
- Benefits: Full benefits package including medical, dental, vision, 401(k), and paid time off.
Roadrunner
2.2 Glassdoor
Roadrunner is the smart choice for shippers looking to move freight quickly and reliably at a great value. Our optimized, data-driven network moves direct from metro to metro without rail and with full visibility. As the most flexible nationwide LTL long haul carrier, we partner with experienced owner operators and teams drivers. More than 1,000 IC drivers leverage our network to empower their businesses and are motivated to deliver freight on time, intact, and damage free. With 1,250 employees, Roadrunner specializes in Smart Long HaulTM, metro-to-metro shipping and has more direct routes between its 36 service centers than its traditional hub and spoke peers. Demonstrating a significant reduction in rail use, 100% of Roadrunner’s miles are run by drivers. Roadrunner's Net Promoter Score (NPS), an indicator of customer willingness to recommend a company’s services, jumped 26%. Roadrunner was recognized by Newsweek as one of America’s Most Trustworthy Companies in 2022.
Founded in 1984
Downers Grove, Illinois, USA
818 employees (21 in marketing)
33% recommend to a friend
Salaries
Posted range
$50K/yr – $75K/yr
Taken straight from the job posting.
Digital Marketing median pay in the United States
Most pay falls between $67K and $105K. Based on 1,224 salaries.
Marketing Team
Marketing Team Size
15 (2% of company)
Median Career Experience
22 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Founders / CEO
Funding
Total Funding
$50M
Last Raise
$50M
Private Equity, 5 years ago
Funding History
- Mar 2021Private Equity • $50M
Traffic Signals
Monthly Visitors
15.3K
Monthly Google Ads Budget
$18K
Traffic Source Mix
Search
45.6%
Direct
44.7%
Referral
7.4%
Social
0.9%
Paid
1.3%
Headcount Trend
Current headcount: ~822
News about Roadrunner
Links
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