Digital Marketing Specialist

New York City, NY (On-site)

$60K/yr – $69K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own digital marketing execution with clear KPI ownership, cross-channel messaging, and stakeholder alignment to drive ROI.

  • KPI ownership and performance analytics to optimize campaigns across channels.
  • Coordinate deployment calendars and maintain consistent messaging on digital properties.
  • Manage partnerships, internal systems, and content creation for marketing materials.

Job Description

Responsibilities

  • Develop, coordinate, and execute digital marketing campaigns by providing content messaging, managing/scheduling deployment schedules, and communicating the calendar with appropriate key stakeholders
  • Create strong KPIs to ensure that we are reaching digital marketing goals as set forth in the strategy
  • Assess performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for digital marketing and communications initiatives and makes recommendations based on findings
  • Ensure consistent and correct messaging is maintained across all digital and online platforms
  • Manage external partnerships and systems used to support internal and external digital strategies
  • Manage special projects as assigned by supervisor
  • Perform copywriting, editing, and proofing of marketing materials, web content, social media posts, blogs, and online advertising where necessary
Resorts World Las Vegas logo

Resorts World Las Vegas

Resorts World Las Vegas was developed by Genting Berhad, a publicly traded Malaysian corporation registered with the Nevada Gaming Commission. The company has affiliated operations in the Americas, Malaysia, Singapore, the United Kingdom and the Bahamas. In partnership with Hilton, Resorts World Las Vegas integrates three of Hilton’s premium brands into its resort campus, including Las Vegas Hilton, the resort’s full-service brand; Conrad Las Vegas, Hilton’s lifestyle luxury brand; and LXR, Hilton’s network of independent luxury properties, which operates as Crockfords Las Vegas, Genting’s internationally renowned ultra-luxury brand. Resorts World Las Vegas features 3,506 guest rooms and suites, an innovative, next-generation gaming floor, world-class food and beverage options, a 5,000-capacity theatre, distinct nightlife venues, a curated retail collection of designer and boutique shops and more. The integrated resort weaves time-honored traditions of the international Resorts World brand into the fabric of Las Vegas, introducing a bold, fresh take on hospitality to the city with stunning design, progressive technology and world-class guest service. Resorts World Las Vegas is Sharecare Health Security VERIFIEDTM with Forbes Travel Guide, a verification that ensures the resort has appropriate health safety procedures in place. For more information, visit rwlasvegas.com or find us on Facebook, LinkedIn, Twitter and Instagram.

Founded in 2013
Las Vegas, Nevada, USA
1.5K employees (111 in marketing)