4509-Digital Marketing Manager-Remote within U.S.
Crawford Group
San Francisco, CA (Remote)
$3K/wk - $3K/wkAgencyFull-timeSenior level7+ years exp.
22 hrs ago
Digital Marketing Specialist
Lexington, MA (Hybrid)
$65K/yr – $85K/yrMid Level3+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive end-to-end digital marketing across paid and organic channels for a life sciences tech company, with cross-functional collaboration.
- Own end-to-end digital marketing across SEO/SEM/email/social and ABM.
- Must-have: Hands-on HubSpot (CMS/Marketing) and HTML/CSS/JS.
- Standout: ABM platforms and cross-functional work with applications, sales, and product.
Job Description
Responsibilities
- Develop and execute digital marketing strategies aligned with business goals
- Manage and optimize campaigns across channels such as SEO, SEM, email, social media, and display advertising
- Analyze campaign performance using analytics tools and provide actionable insights
- Create and manage content for websites, blogs, and social platforms
- Conduct keyword research and implement on-page and off-page SEO & GEO best practices
- Monitor trends and emerging technologies to keep strategies current
- Collaborate with cross-functional teams including applications, sales, and product
- Decide on appropriate placement of ads
- Publish digital marketing content online
- Implement automated email marketing campaigns and ABM-based campaigns
Requirements
- Education: B.S. in Marketing or related field plus relevant working experience (i.e., B.S. with 3+ years)
- Preference is with experience in the Pharmaceutical Industry or equivalent life science discipline.
- Proven work experience as a Digital Marketing Specialist or similar role
- Familiarity with B2B and B2C advertising campaigns
- Hands-on experience with web content management tools, like HubSpot
- Proficiency in HTML5, CSS3, JavaScript, and preferably HubL (HubSpot Markup Language).
- Certification in HubSpot CMS for Developers, HubSpot Marketing Software, and Growth-Driven Design certifications are highly valued.
- Expertise in Salesforce and Pardot. Experience with ABM platforms preferred.
- Expertise in SEO, GEO, Google Analytics and Google Ads.
- Experience driving paid social campaigns
Benefits
- competitive total compensation package designed to attract, inspire and retain the best talent in our industry.
- In addition to base pay, our full-time regular employees are eligible for an attractive benefits package, cash incentive opportunities, and an equity grant.
Rapid Micro Biosystems
Rapid Micro Biosystems is a life sciences technology company providing automation solutions that improve the manufacturing process and enable the fast, safe release of critical healthcare products like biologics, vaccines, cell and gene therapies, and sterile injectables. We are a trusted partner in quality control microbiology automation, helping customers enhance lives and improve patient outcomes.Our vision is realized through the Growth Direct® System.The Growth Direct® platform replaces outdated, manual microbiology testing in large pharmaceutical manufacturing operations worldwide. By bringing quality control directly to the manufacturing floor, Growth Direct® enables faster, more accurate results, greater efficiency, and improved compliance with data integrity standards. These benefits help our customers make quicker, more informed decisions and ensure a reliable supply of vital healthcare products.Our company values guide us in achieving our vision:•Customer-Driven: We are committed to delivering high-quality products and services.•Respect: We embrace diversity and foster trust within our teams.•Grit: We face challenges with determination and find solutions.•One RMB: We work together as one unified team, driven by a shared purpose.The company is headquartered in Lexington, Massachusetts, and has U.S. manufacturing in Lowell, Massachusetts, and global locations in Switzerland, Germany, and the Netherlands.
