Digital Marketing Specialist at ProviderTrust | Nashville, TN

ProviderTrust

Digital Marketing Specialist

Nashville, TN (Hybrid)

Salary Not AvailableMid Level2+ years expNashville

Posted 4 months ago

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Job Summary

Drive AI-aware SEO to surface ProviderTrust in AI responses and grow healthcare-focused organic visibility.

Own AI-focused optimization for surface in AI responses and improve content discoverability.
Must-have: 2–4 years SEO experience in B2B SaaS or healthcare tech and proficiency with WordPress and GA4.
Standout: Experience with AI visibility tools and structured data optimization.

Job Description

Responsibilities

Apply emerging best practices for AI search visibility, including optimizing content for Google AI Overviews, answer-engine optimization (AEO), and large language model citation, to ensure ProviderTrust surfaces in AI-generated responses
Research and identify high-value keyword opportunities aligned to key personas and buying groups
Optimize existing web pages, blog posts, and landing pages for on-page SEO/AEO — including metadata, headings, internal linking, and structured data
Partner with freelance content creators to review new content for discoverability before publication
Monitor competitor SEO/AEO strategies and identify gaps or opportunities for ProviderTrust to improve its organic presence
Advise on website content and structure using clear, authoritative formats (FAQs, structured data, concise definitions) that improve discoverability across both traditional and AI-powered search engines.
Maintain sitemap to properly guide AI agents and crawlers, balancing visibility with data protection.
Manage and monitor technical website health, including site speed, crawlability, indexation, Core Web Vitals, and schema markup
Analyze website performance data using Google Analytics, Search Console, and heatmapping tools (HotJar) to identify improvement opportunities
Produce regular reports and dashboards for Commercial leadership, summarizing organic traffic trends, keyword rankings, and site health

ProviderTrust

4.5 Glassdoor

ProviderTrust was founded in 2010 with a mission to create safer healthcare for everyone through OIG and state Medicaid exclusion monitoring. Today, the organization has developed the industry’s most accurate dataset for ongoing exclusion monitoring and primary source verification, serving the nation’s top health systems, payers, and pharmacy organizations. Our solutions monitor employees, vendors, provider networks, licenses, credentials, and more for OIG and state Medicaid exclusions, sanctions or disciplinary actions, license expirations, or suspensions. With a team of 100+ employees, our Nashville-based company has consistently been recognized as one of the Best Places to Work by Modern Healthcare, Inc. Magazine, and the Nashville Business Journal.

Founded in 2010

Nashville, Tennessee, USA

132 employees (11 in marketing)

www.providertrust.com

86% recommend to a friend

89% CEO approval