Responsibilities

• Design and develop digital media buying campaigns.
• Monitor budget and ad spend.
• Track, report, and analyze website analytics and PPC initiatives and campaigns to improve ROI.
• Perform ongoing keyword research, expansion and optimization.
• Implement ongoing A/B and user experience testing for ads, placements and landing pages.
• Work with internal development and design teams to create dynamic landing pages.
• Work closely with content development teams to implement and consistently optimize campaigns.
• Collaborate and support the internal SEO team to develop holistic approaches to digital marketing strategies.
• Collaborate with other internal teams to create cohesive strategies for client success.
• Remain current on ever-changing industry best-practices, trends and SEM strategies.

Requirements

• Authorized to work in the US for any employer now and in the future.
• Bachelor’s degree in Marketing or a related field.
• 2-3 years of hands-on SEM experience with a passion for digital marketing.
• Strong working knowledge of PPC and SEO best practices.
• Ability to analyze performance data and compose insightful reports for clients and internal teams.
• Experience with Adobe Marketing Cloud a plus.
• Strong communicator with excellent verbal, written and presentation skills for presenting data in a digestible way.
• Ability to prioritize, multi-task, and thrive in a fast-paced environment.
• Excellent organizational skills and attention to detail.
• Excellent ability to collaborate with internal and external teams.

Preferred

• Google Tag Manager
• Google Ads Certified
• Adobe Marketing Cloud
• Working knowledge of JavaScript and PHP