Digital Marketing Specialist - Paid Media & Content at Fred Astaire Dance Studios | Pewaukee, WI | $45K/yr – $55K/yr

Fred Astaire Dance Studios

Digital Marketing Specialist - Paid Media & Content

Pewaukee, WI (Hybrid)

$45K/yr – $55K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own paid media delivery across Google and major social platforms with a focus on structured testing, landing-page collaboration, and driving qualified leads for studios.

Plan, launch, and optimize multi‑channel campaigns to lower CPL/CPA while growing lead volume.
Write and test ad copy and hooks, plus collaborate on landing-page improvements to boost conversions.
Build nurture and retargeting flows that move audiences from awareness to intro bookings and active student signups.

Job Description

Responsibilities

Support the planning, launching, and management of paid campaigns across Google Ads (Search, Performance Max) and key social platforms (Meta, YouTube, TikTok; others as needed).
Assist with day‑to‑day optimizations including bids, budgets, audiences, keywords, placements, and creative testing under guidance from marketing leadership.
Write and test ad copy, headlines, and hooks that drive qualified leads and intro lesson bookings.
Assist in building and managing retargeting and nurture campaigns that move prospects from awareness to intro to active students.
Partner with web/dev and design teams to test and improve landing pages, forms, and user flows to increase conversion rates.
Help onboard and support studios into paid programs with clear expectations, campaign setups, and simple education on “what’s working and why.”
Maintain an editorial calendar that connects blogs, landing pages, and studio content to key seasons, promotions, and programs.
Write SEO‑informed content for website pages, blog posts, landing pages, guides, and press releases with a focus on lead generation.
Collaborate with web/dev on on‑page SEO fundamentals (metadata, headings, internal links, basic schema; local/GEO emphasis for studios).
Ensure all content reflects our brand voice and showcases the Fred Astaire Dance Studios experience.

Requirements

2+ years hands‑on experience supporting or managing digital ad campaigns (Google Ads + paid social required).
Familiarity with optimizing toward lower CPL/CPA and improving conversion rates through structured testing and iteration.
Strong copywriting skills for ads, landing pages, blogs, press releases, and email campaigns.
Working knowledge of content & SEO best practices and CMS platforms (e.g., WordPress, Notion); basic web/graphic design skills are helpful but not required.
Comfortable using marketing tools including Google Ads, Google Analytics/Search Console, Ahrefs/SEMRush, major social ad platforms like Meta (Facebook/Instagram), and AI/automation solutions.

Preferred

Experience with multi‑location, franchise, or local‑service brands is a plus but not required.
basic web/graphic design skills are helpful but not required
Experience with TikTok, Microsoft/Bing Ads, Reddit, or programmatic platforms is a plus.

Fred Astaire Dance Studios

At Fred Astaire Dance Studios, we are dedicated to transforming lives through the joy of dance. With our expert instructors, welcoming community, and proven teaching methods, we offer a variety of dance lessons for all skill levels. Whether you’re looking to learn ballroom, Latin, or social dance styles, our studios provide a supportive environment to help you achieve your dancing goals and enhance your physical, mental, and social well-being. Join us and experience the transformative power of dance.

Houston, Texas, USA

www.fredastaire.com