Digital Marketing Specialist | Paid Ads, Email, SEO, Shopify

Dallas, TX (On-site)

$50K/yr – $55K/yrMid Level2+ years expPart time

Posted 4 months ago

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Job Summary

Drive paid ads, email, SEO, and site optimization for a growing luxury brand as a hands-on Digital Marketing Specialist.

  • Own paid campaigns across Meta, Google, and social platforms.
  • Must-have: 2+ years in paid advertising and Shopify experience
  • Standout: Experience shaping email, SEO, and site optimization for revenue growth

Job Description

Responsibilities

  • Manage and optimize paid advertising campaigns across Meta, Google, and other social platforms
  • Plan and execute email marketing campaigns to our subscriber base
  • Improve SEO rankings and overall website visibility
  • Manage and update our Shopify website, including product pages and landing pages
  • Analyze performance metrics and continuously optimize campaigns for ROI
  • Collaborate with the team on promotions, product launches, and brand initiatives
  • Identify new opportunities to increase traffic, conversions, and sales

Requirements

  • Proven experience running paid ads on Meta and Google
  • Strong understanding of email marketing platforms and campaign strategy
  • Experience with SEO and website optimization
  • Hands-on experience with Shopify
  • Data-driven mindset with the ability to analyze and improve performance
  • Strong attention to detail and ability to execute quickly
  • Creative thinker with a strong sense of branding and aesthetics
  • Paid Advertising: 2 years (Required)
  • Email Marketing : 2 years (Required)
  • Shopify : 3 years (Required)
  • Analytics and Reporting : 2 years (Required)
  • Budget Management : 2 years (Required)

Preferred

  • Someone who takes ownership and delivers results
  • A self-starter who can work independently and move fast
  • Passion for building and scaling a growing brand
  • Someone who thrives in a fast-paced, entrepreneurial environment

Benefits

  • Employee discount
CRAV Company logo

CRAV Company

Meet CR and AV, two Dallas guys with a passion for scents. We developed CRAV Company (CRAV Co.), which is dedicated to delivering high-quality luxury candles without a luxury price tag. All of our candles are hand-poured using the best ingredients available, and paying extra close attention to every detail. All of our ingredients are sourced from Texas vendors, as local to Dallas as possible.

Founded in 2021
Dallas, Texas, USA
4 employees (2 in marketing)

Traffic Signals

Monthly Visitors
15.9K
Traffic Source Mix
Search
53.7%
Direct
26.2%
Referral
5.2%
Social
13.6%
Paid
1.2%

Headcount Trend

Current headcount: ~4

Marketing Team

Marketing Team Size
1 (25% of company)