Digital Marketing Specialist - (Onsite)

Mountain Home, ID (On-site)

$60K/yr – $80K/yrMid Level3+ years expFull time

Posted 3 days ago

Job Summary

Own end-to-end digital marketing execution across multiple brands, including email, SMS, social, paid ads, and e-commerce, while coordinating content, optimization, and performance reporting.

Own cross-channel campaigns and asset production for multiple brands.
Collaborate with Sales, Engineering, Product, and Operations to ensure accurate, customer-focused messaging.

Job Description

Responsibilities

Support digital marketing campaigns across email, SMS, social media, paid ads, e-commerce, Amazon, and brand websites.
Design digital and print marketing assets including email graphics, social media posts, web banners, product graphics, campaign visuals, ads, sales materials, and promotional pieces.
Build, schedule, test, and monitor email campaigns across multiple brands.
Assist with SMS marketing campaigns, including campaign setup, segmentation, messaging, and performance tracking.
Create and schedule social media content for Facebook, Instagram, YouTube, LinkedIn, and other relevant platforms.
Support paid digital advertising efforts, including Google Ads, Google Shopping, product feeds, Meta ads, and campaign performance reporting.
Help manage product listings, creative assets, content, and promotional updates for Shopify, WordPress/WooCommerce, Amazon, and other e-commerce channels.
Work with the Marketing team to keep product pages, landing pages, campaign pages, blogs, and online listings accurate and up to date.
Assist with SEO-focused content updates, product descriptions, image optimization, keyword-friendly copy, and basic website content improvements.
Track campaign performance and help report on key metrics such as traffic, engagement, email opens/clicks, conversions, ad performance, and e-commerce sales activity.

Requirements

3+ years of digital marketing experience, preferably in e-commerce, product marketing, manufacturing, outdoor, automotive, towing, powersports, industrial, or related industries.
Graphic design experience with a strong eye for layout, typography, branding, and visual communication.
Experience using Adobe Creative Cloud, Canva, Figma, or similar design tools.
Experience building and managing email marketing campaigns.
Experience creating and scheduling social media content for business accounts.
Working knowledge of Google Ads, Google Analytics, Google Merchant Center, Google Shopping, or similar digital advertising tools.
Experience working in WordPress and Shopify, including updating pages, products, images, blogs, landing pages, and campaign content.
Basic understanding of e-commerce platforms, product listings, product data, online merchandising, and conversion-focused content.
Strong writing and editing skills with the ability to create clear product-focused marketing copy.
Highly organized and able to manage multiple brands, deadlines, campaigns, and priorities at the same time.

Preferred

Experience with Amazon Seller Central, Amazon Ads, Amazon product listings, A+ Content, or marketplace content management.
Experience with SMS marketing platforms and customer segmentation.
Strong experience with Shopify, WooCommerce, WordPress, or other website/e-commerce CMS platforms.
Experience with Meta Business Suite, YouTube Studio, LinkedIn, Mailchimp, Klaviyo, Constant Contact, or similar tools.
Experience with paid social advertising, retargeting campaigns, display ads, or performance marketing.
Experience managing product feeds, product listings, digital catalogs, or online product content.
Basic photography, video, or short-form content creation experience.
Understanding of SEO, keyword research, product page optimization, and campaign landing pages.
Experience using AI tools to assist with content drafts, campaign ideas, reporting summaries, image support, workflow organization, or marketing research.
Experience working with multiple brands or product lines at the same time.

Benefits

Competitive pay depending on experience.
Comprehensive health coverage.
Paid time off and paid holidays.
401(k) plan with company match.
Free access to our state-of-the-art employee fitness center.
Opportunities to learn, contribute, advance, and make a visible impact across multiple growing brands.
World-class manufacturing and administrative facility built to support an amazing, fun, and safe team environment.
This is an onsite position only – remote and hybrid work are not available. Candidates must live in or relocate to a location within reasonable commuting distance of Mountain Home, Idaho (e.g., Mountain Home, Boise, Meridian, or Eagle) prior to their start date.

Inventive Group

3.3 Glassdoor

Inventive-GroupTM is a locally owned business that’s been in Mountain Home for over 20 years and looking forward to the next 20.We operate (4) Brands under Inventive-GroupTM, click on the links to check out their websites.•In The Ditch® Towing Products – www.intheditch.com•Razorback OffroadTM Products – www.razorbackoffroad.com•Fish Fighter® Products – www.Fishfighterproducts.com•InventiveTM Products – www.Inventiveproductsinc.comAt Inventive-GroupTM, we operate a high-tech facility with Lasers, CNC Press Brakes, CNC Turning Centers, CNC Mills, Robotic Welding Cells, Autonomous Robots, and employ some of the most talented people on earth. We do everything in-house and believe in being the best we can be. In March 2021, we moved into our new 90,000 square foot state-of-the-art manufacturing facility featuring an employee exercise center, recording studio, and Research and Development center. Open link in new tab to watch the Video- https://www.youtube.com/watch?v=X6fB3Si18ggOur focus on developing new products and growing our company, people, and processes have never been more focused than it is today. We have a sense of pride when we say, “Made in America.” This pride comes from a deep desire to be better each day, but the thing we are the proudest of, is our company antics and company culture. The Inventive-GroupTM brands continue to grow because we find great success by recruiting people who are excited about working here and buy into our culture. We truly believe in coaching and developing people who have a great attitude, work ethic, and want to leave their mark on the world. At Inventive-GroupTM, we value people for their Enthusiasm, Commitment, Hard Work, as well as the ability to do things better each day, not just for their certifications, degrees, or the buzzwords on their resumes. We love candidates that believe our only opportunity to win in the marketplace will come by hiring and retaining the best people in the industry.

Founded in 2006

Mountain Home, Idaho, USA

46 employees (4 in marketing)

inventivecareers.com

1% recommend to a friend