Responsibilities

• Develop and Publish Digital Content:
• Perform day-to-day management of social channels, including curating post ideas, copywriting, publishing, managing, and maintaining platforms.
• Create and coordinate e-blasts, digital newsletters, and announcements, and deliver to pre-determined lists.
• Write, edit, and proofread copy for social media and other digital channels (including website) as needed.
• Monitor social channels, provide customer support, respond to inquiries, and work with the respective internal departments to ensure customers receive accurate and timely information.
• Provide website maintenance including content changes, calendar listings, and corrections.
• Track and Report Campaign Effectiveness:
• Track and review key metrics, present findings, and provide strategy recommendations and campaign optimization suggestions to internal stakeholders.
• Monitor and track performance metrics, goals, and KPIs using social media management tools, such as Sprout Social, Google Analytics, Hootsuite, and others.
• Collaborate and Innovate:
• Develop and execute creative strategy for new and existing social media channels.
• Collaborate with Visual Communications Specialist to develop visuals for digital channels (cover images, ads, landing pages, newsletter graphics, website photos, social graphics, etc.).
• Coordinate with the web vendor to troubleshoot issues and implement enhancements.
• Provide innovative ideas for campaigns and initiatives based on best practices.
• Participate in brainstorming and content ideation sessions.
• Build the NOVA Parks Brand:
• Manage the online reputation of NOVA Parks by monitoring positive and negative feedback to identify threats and opportunities in user-generated content surrounding the agency.
• Manage and evolve NOVA Parks’ brand, presence, and voice on social media and online.
• Identify opportunities to grow channels with new external audiences and engage with these audiences on social media.
• Identify partnership opportunities with social media influencers. Conduct outreach to foster positive relationships via social media and to build network of partners and potential partners.

Requirements

• Education: Graduation from an accredited college/university with a bachelor's degree in digital communications, marketing, related degree, or equivalent work experience.
• Three years of experience in social media, videography, or any equivalent combination of education, training, or experience which provides:
• Working knowledge of enterprise-level social media management tools, such as HootSuite, Sprout Social, and Meta Business Suite.
• Proven track record of successfully managing brands on social media, especially Instagram, Facebook, and X.
• Professional experience with content management systems, such as Drupal or WordPress.
• Knowledge of video production and editing.
• Knowledge of social media platforms, social media campaigns, and effective social media marketing.
• Knowledge of the principles, methods, and practices used in marketing and promotions.
• Proficiency in computer applications, including Microsoft Office Suite, Desktop Publishing, and video editing.
• Ability to carry out NOVA Parks goals and objectives through planned work projects and programs.
• Ability to acquire a comprehensive knowledge of NOVA Parks, its history, traditions, and policies.
• Regular and predictable attendance.
• Availability to work evenings and weekends to ensure timely social media presence and web updates.
• Possession of, or ability to obtain and maintain, valid driver’s license with a safe driving record.

Preferred

• Proficiency with Adobe Premiere Pro
• Video production experience
• Take initiative and have personal ownership of work.

Benefits

• Benefits: This position is a benefit eligible position. Benefits include medical and dental insurance, life insurance, long-term disability, retirement plan, and more.