Digital Marketing Specialist

Norfolk, VA (Remote)

Salary Not AvailableMid LevelInternship

Posted 3 months ago

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Job Summary

Drive community building and content strategies for Netarus across social platforms and forums.

  • Own community growth, engagement, and content calendars across platforms.
  • Must-have: Experience creating and managing multi-channel content with editorial workflows.
  • Standout: Ability to align brand voice with written, visual, and video content.

Job Description

Responsibilities

  • Develop and implement strategies to build and manage thriving online communities with Netarus across various platforms (e.g., social media, forums).
  • Foster positive brand sentiment through engaging content and interactions with community members.
  • Monitor online conversations, address customer concerns, and curate user-generated content.
  • Analyze community engagement metrics and identify opportunities for growth.
  • Create high-quality content (written, visual, and video) aligned with brand voice and target audience.
  • Develop content calendars and manage editorial workflows.
  • Stay updated on industry trends and identify content formats that resonate with the target audience.
  • Optimize website content on Netarus websites for search engines (SEO) to improve organic traffic.
  • Manage and optimize paid advertising campaigns across various platforms (e.g., Google Ads, social media advertising).
  • Analyze campaign performance metrics, identify areas for improvement, and adjust strategies accordingly.
Netarus, LLC logo

Netarus, LLC

Netarus, LLC is passionate about innovation and technology. With its flagship platforms HoistCam, TugCam and SiteTrax.io, Netarus continually develops innovative safety and productivity solutions for construction, industrial, maritime and transportation industries. Since 2002, the founders of Netarus have been developing the latest wireless, video and sensor technology and introducing it to the marine, industrial, transportation and construction spaces to improve safety and productivity. Netarus specializes in designing situational awareness platforms for industrial facilities and cranes to heavy equipment and tug boats. Netarus engineers and manufactures each situational awareness platforms for some of the most demanding environments and locations. Servicing the community for over a decade, Netarus continues to provide innovative solutions for the Internet-Of-Things and Big Data with significant experience in engineering, manufacturing and integrating platforms for commercial, industrial and government organizations.

Founded in 2002
Norfolk, Virginia, USA
5 employees (1 in marketing)

Traffic Signals

Monthly Visitors
635
Traffic Source Mix
Search
10.1%
Direct
9.6%
Referral
52.4%
Social
27.2%
Paid
0.5%

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
1 (20% of company)