At Muncie Power, our products play a critical role in our society by powering the vehicles that develop key infrastructure, putting out dangerous fires, fixing the power lines that power our homes, and hauling away our garbage. Every team member at Muncie Power understands how important the success of our customers is to their communities. And that inherent value is carried throughout each team to ensure we’re providing the best for our customers. WHAT YOU’LL DO You are responsible for developing and managing strategies for all digital marketing activities including website, email, paid advertising, SEO, data management, analytic analysis and other related areas. This position will also develop lead scoring and qualification parameters to more effectively nurture and track leads into the sales funnel. - Manages development and progression of Muncie Power websites - Creates and executes digital marketing strategy - Manages digital paid media activities - Works within digital advertising budget and makes recommendations on spend - Develops lead scoring system - Evaluates leads and lead tracking - Oversees and implements search engine optimization tactics - Analyzes digital analytics and presents reports - Runs competitive analysis reports - Oversees retargeting/remarketing advertising activities - Creates and implements strategy for email marketing - Coordinates and evaluates daily activity within HubSpot - Implements automation strategies within HubSpot - Oversees and executes HubSpot integration with website - Develops metrics to understand success of marketing tactics - Works with Communications Specialist to implement appropriate digital tactics - Plans digital advertising activities - Assists creative team in development of digital advertising - Assists in development of overall marketing strategy - Assists with social media strategy - Helps develop video content - Creates interactive screens for trade show displays - Attend industry events and exhibitions as required - Invests time in understanding new digital opportunities - Participates in cross functional teams YOUR EXPERIENCES & SKILLS - Bachelor’s degree from an accredited college or university in business, marketing, or a related field, or suitable work experience - At least three years of experience in digital marketing or advertising required - Experience utilizing paid advertising programs - Knowledge of and experience with search engine optimization tactics - Knowledge and experience with web development - Experience with content management systems - Experience analyzing and configuring Google Analytics and Google Data Studio - Creative and writing abilities - Experience with email marketing software - Experience with marketing automation and personalization software - Experience with HubSpot preferred - Ability to travel to assist with trade shows, exhibitions, and customers as needed - Excellent computer skills especially in MS Office Suite and web based applications; experience with design software such as InDesign is a plus - Demonstrated ability to communicate effectively with all levels of employees, customers, suppliers, trade show representatives and business associates - Must be able to multi-task effectively - Ability to plan and schedule work and meet deadlines - Ability to maintain records and to prepare reports as required by management - Experience and understanding of standard writing techniques - Ability to effectively present information and respond to questions from a variety of groups including but not limited to managers, clients, customers, and public - Ability to define problems, collect data, establish facts, draw valid conclusions and make recommendations - Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables BENEFITS - Medical, dental, and vision insurance, and zero card - Life, death, dismemberment, and dependent insurances - Prescription drug programs - Telehealth - Short-term and long-term disability, and flexible leaves of absence - Employee assistance programs - 401k (match 50% on the first 6% of deferred compensation) and flexible spending plans - 3 weeks of paid time off - 9 paid holidays - Wellness & Engagement LOCATION: Muncie, IN DEPARTMENT: Marketing WORK ENVIRONMENT: Office REPORTS TO: Manager of Digital Marketing and Communications WORKPLACE ARRANGEMENT: Office SUPERVISES: N/A SALARY GRADE: 15 To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. This description is intended to describe the general content of and requirements for the performance of this position. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Muncie Power Products is an Equal Opportunity Employer.