Digital Marketing Specialist

Responsibilities

• Developing, launching, and optimizing end-to-end digital campaigns (lead generation, demand generation, and nurture) across channels, including search, social, email, and display.
• Owning and managing HubSpot content, workflows, and marketing automations to support scalable campaign execution and lead management.
• Collaborating with internal creative resources to guide the development of high-performing campaign assets, including landing pages, ads, and email content.
• Analyzing campaign performance using tools such as HubSpot, Dynamics, Power BI, and Tableau, and translating insights into actionable recommendations.
• Partnering closely with Sales, Sales Operations, and Product teams to ensure seamless lead flow, tracking, and alignment with business goals.
• Building and executing audience-specific nurture programs (email, retargeting, etc.) to engage prospects throughout the decision journey.

Requirements

• 3+ years of hands-on experience executing and optimizing multi-channel, multi-tier B2B2C digital marketing campaigns.
• Experience in insurance, employee benefits, or association-based marketing environments is strongly preferred.
• Strong proficiency in HubSpot and marketing automation platforms, with the ability to own workflows and campaign execution.
• Experience working with CRM and analytics tools (e.g., Microsoft Dynamics, Power BI, Tableau) to measure and report on performance.
• Demonstrated ability to operate with urgency, influence stakeholders, and make data-driven recommendations.
• Strong collaboration skills with experience working cross-functionally and managing external partners or agencies.

Preferred

• Experience in insurance, employee benefits, or association-based marketing environments is strongly preferred.

Benefits

• Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
• A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don’t."
• An opportunity to unleash your expertise and create a lasting impact on our journey of growth and success!