Responsibilities

• Report and coordinate closely with the Marketing Manager on SEO and AI search optimization, creating monthly reports and hitting yearly KPI goals.
• Design, edit and develop digital marketing collateral, such as website/mobile ads, Google Display ads, Facebook, Instagram, and LinkedIn content, blog posts, newsletter stories, logos, etc., alongside the Senior Marketing Specialist.
• Assist with tradeshow/event marketing collateral and execution.
• Schedule and post social media content.
• Write and proof blog posts, newsletter stories, and social media captions.
• Design, edit and develop email marketing campaigns using Mailchimp. Organize, update and report on subscriber data in Mailchimp. Analyze email campaign reports and submit reports to the Marketing Manager on results.
• Update company website, including but not limited to, written content, photographs, overall aesthetic and look/feel to align with brand guidelines.
• Basic photography and videography skills for content creation.
• Other duties as assigned

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, Business or related field preferred but not necessary.
• 1-3 years of experience or a combination of education and experience.
• Excellent communication skills (written and verbal) are a must.
• Ability to read and comprehend documents and follow simple instructions.
• Skilled in writing and editing content with an attention to detail, including accurate spelling and grammar.
• Proficient in MS Office products (Excel, Word, MS Outlook, MS PowerPoint, SharePoint, OneDrive, OneNote).
• Knowledge of various marketing and analytics tools such as Google Ads, GA4, Semrush, Salesforce, Mailchimp, Adobe Express, Asana, Linktree, and other content/project management systems.
• Proficient in Adobe Creative Cloud and/or other design programs, including but not limited to, Adobe InDesign, Adobe Photoshop, and Adobe Illustrator, Canva, etc.
• Extreme attention to detail and accuracy, with strong prioritization, organization and project management skills.
• Ability to work independently with minimal supervision and to work in a team environment. Must be flexible to workdays, nights, or weekends if necessary.