Responsibilities

• Execute and manage paid social media campaigns (Meta, Instagram, etc.)
• Execute and manage paid display campaigns (Google, Feathr, etc.)
• Build and optimize digital ads, audiences, and retargeting campaigns across channels
• Create and update landing pages for marketing campaigns (using existing templates and tools)
• Execute lead nurture email workflows and marketing automation in HubSpot
• Support CRM segmentation and audience targeting for campaigns
• Track campaign performance and prepare reports with actionable insights
• Support with creative production for digital ads (graphics, short video, copy) with direction given
• Collaborate with Marketing Director/Manager on campaign execution and priorities
• Contribute to campaign and funnel optimization through ongoing testing and iteration

Requirements

• 4-7 years’ experience in digital marketing, paid media, or marketing automation
• Comfortable working independently in a part-time role
• Experience with Meta Ads Manager/Meta Business
• Experience with Google Display or similar platforms
• Experience with email marketing / CRM systems (HubSpot preferred)
• Experience with Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere, or similar creative tools)
• Strong attention to detail and ability to manage multiple campaigns