Digital Marketing Specialist at LW Scientific, Inc. | Lawrenceville, GA | $40K/yr – $70K/yr

LW Scientific, Inc.

Digital Marketing Specialist

Lawrenceville, GA (On-site)

$40K/yr – $70K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own targeted digital marketing that translates product knowledge into compelling campaigns, while shaping creative assets and measurement to drive pipeline and revenue.

Content & Creatives: Design visuals, write copy for social posts, ads, emails, blogs, and websites, and capture/edit video for campaigns.
Campaigns & SEO: Develop online marketing programs, optimize materials for search and social algorithms, and monitor digital marketing trends.
Analytics & Reporting: Track performance, generate regular progress reports, and identify opportunities and challenges for improvement.

Job Description

Own targeted digital marketing that translates product knowledge into compelling campaigns, while shaping creative assets and measurement to drive pipeline and revenue.

Content & Creatives: Design visuals, write copy for social posts, ads, emails, blogs, and websites, and capture/edit video for campaigns.
Campaigns & SEO: Develop online marketing programs, optimize materials for search and social algorithms, and monitor digital marketing trends.
Analytics & Reporting: Track performance, generate regular progress reports, and identify opportunities and challenges for improvement.

LW Scientific, Inc.

LW Scientific, Inc. (LWS) established in 1994, is a leading manufacturer of microscopes, centrifuges, video imaging devices, diagnostic test strips, and laboratory products. With a distribution network both in the USA and abroad, LWS supplies markets as diverse as laboratory, health care, dental, educational, retail, and industrial inspection.

Founded in 1994

Lawrenceville, Georgia, USA

36 employees (3 in marketing)

www.lwscientific.com