Inpro Corporation

Digital Marketing Specialist

Muskego, WI (Unknown)

Salary Not AvailableMid Level4+ years exp

Posted 4 months ago

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Job Summary

Own end-to-end digital marketing campaigns and automation to drive qualified leads and measurable ROI.

  • Own integrated campaigns across SEO, paid media, email, social, and content.
  • Must-have: Proven Salesforce Marketing Cloud experience and marketing automation.
  • Standout: Strong analytics with dashboards in GA4 and Data Studio.

Job Description

Responsibilities

  • Develop and execute integrated digital marketing campaigns aligned to sales strategies and business objectives.
  • Plan, build, and optimize both manual and automated campaigns across channels, including: Organic search (SEO) Paid media (Google Ads, Microsoft Ads, paid social). Agency management. Email marketing Social media Video, display, referral, and partnership channels
  • Drive traffic to optimized landing pages and conversion paths to increase lead volume and quality.
  • Design, build, and manage automated customer journeys within Salesforce Marketing Cloud.
  • Develop segmentation strategies and dynamic audiences to improve targeting and engagement.
  • Continuously optimize journeys based on performance data, lifecycle stages, and customer behavior.
  • Ensure alignment of automation strategies across all divisions to support enterprise growth.
  • Own and manage the Salesforce Intelligence dashboard and other analytics platforms.
  • Analyze campaign performance to identify trends, opportunities, and key business insights.
  • Translate data into clear, actionable recommendations that improve marketing effectiveness.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field
  • Minimum of 4 years of experience in a B2B digital marketing role
  • Proven experience building and optimizing marketing automation journeys in Salesforce Marketing Cloud
  • Strong analytical mindset with the ability to translate data into business insights

Preferred

  • Strong understanding of AI/LLM applications in marketing
  • Experience with Salesforce Marketing Cloud beyond core requirements
  • Proficiency with data visualization tools (Tableau, Looker Studio)
  • Experience managing multi-channel campaigns across organic, paid, email, social, and content channels

Benefits

  • Medical, Dental & Vision Insurance
  • Generous 401(k) with company contributions
  • Flexible Spending Account (FSA)
  • Tuition Reimbursement
  • Generous Paid Time Off
  • Employee Assistance Program (EAP)
  • Life Insurance
  • Employee Discount Program
  • Bonus Opportunites
  • Subsidized lunches at our on-site cafeteria