Responsibilities

• Create, update, and publish digital content based on established messaging frameworks and direction from marketing and product leadership.
• Develop persuasive copy for web pages, email communications, digital brochures, online product resources, and other digital assets that clearly articulate product value and support sales objectives.
• Ensure all digital content accurately reflects IMMI’s safety solutions and their application to customer’s products.
• Maintain a digital content/editorial calendar, coordinating inputs, reviews, and approvals to deliver content on time.
• Draft and publish social media posts across approved corporate channels in alignment with brand guidelines and messaging objective.
• Implement and manage paid social media campaigns for maximum return on spend.
• Monitor social media channels for accuracy, engagement, and brand‑appropriate interactions.
• Moderate comments and responses by identifying questions, routing inquiries to appropriate internal teams, and ensuring all interactions reflect IMMI’s professional standards.
• Maintain and update website content, ensuring accuracy, clarity, and alignment with brand and messaging guidelines.
• Coordinate with internal teams and external partners to support web content updates, landing pages, and digital resource libraries.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field
• 3-5 years of experience in digital marketing, marketing operations, content creation, or a related role
• Strong understanding of digital marketing fundamentals (SEO, SEM, email marketing, social media, analytics)
• Familiarity with B2B marketing concepts such as lead generation, buyer journeys, and account‑based marketing
• Experience using digital tools such as Google Analytics, CRM platforms (e.g., HubSpot, Salesforce), or marketing automation tools
• Experience with A/B testing or conversion rate optimization
• Basic knowledge of content management systems (CMS) like WordPress, Drupal, or similar
• Knowledge of HTML/CSS basics
• Understanding of paid advertising platforms (e.g., Google Ads, LinkedIn Ads) and campaign measurement basics
• Ability to analyze data and translate insights into actionable recommendations
• Strong writing and communication skills tailored to professional, B2B audiences
• Detail‑oriented with solid organizational and project‑management abilities
• Ability to collaborate with cross‑functional teams (sales, product, design)
• Eagerness to learn new digital tools, platforms, and best practices
• Basic design or multimedia skills (Canva, Adobe Creative Cloud, Figma)

Preferred

• Team Member Ownership/ESOP
• Healthcare, vision, dental options
• Company paid Short- and Long-Term Disability
• Ten (10) paid holidays.
• Four (4) IMMI Serves volunteer days per year.
• Onsite Health and Wellness Center
• Generous Paid Time Off
• Bonus Opportunities
• 401k
• Tuition Assistance