Digital Marketing Specialist II- Hybrid AZ

Phoenix, AZ (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive hotel digital marketing operations and onboarding, partnering with hotel teams to improve online performance.

  • Must-have: 2+ years in digital marketing with knowledge of SEO, analytics, and CMS.
  • Onboarding/on-site delivery and cross-functional process improvements signal broader impact.

Job Description

Responsibilities

  • Provide ongoing digital marketing support to assigned hotels, including guidance on online presence, readiness, and performance optimization.
  • Serve as a knowledgeable and reliable point of contact for hotel partners, maintaining strong relationships and service standards.
  • Support hotel digital marketing reviews and follow-up actions to improve long-term results.
  • Support Associate Program Managers in the execution of digital marketing onboarding and offboarding activities, including setup, transitions, documentation, and hotel communications.
  • Serve as an execution partner during onboarding, post‑activation reviews, and offboarding touchpoints to ensure consistent delivery and accurate follow-through.
  • Deliver hotel-facing digital marketing sessions or follow-ups as assigned, aligned with program standards and timelines.
  • Support in identifying process gaps, recurring issues, and inefficiencies within digital marketing workflows and recommending practical improvements.
  • Contribute to the development and maintenance of department resources to support consistency, scalability, and knowledge sharing.
  • Participate in cross-functional projects that improve digital marketing execution, operational readiness, and hotel performance.
  • Support hotelier facing events, webinars, or training initiatives related to digital marketing, onboarding and education.

Requirements

  • Bachelor’s degree in marketing, communications, business, or a related field; or equivalent combination of education and experience.
  • Minimum 2 years’ experience in digital marketing, content creation, or a related marketing role.
  • Knowledge of digital marketing tools and platforms, including SEO, AI, analytics, and content management systems.
  • Working knowledge of Microsoft Office Suite, SharePoint, and Salesforce for data tracking and project coordination.
  • Strong written, verbal, and presentation communication skills, with advanced computer literacy.
  • Effective time management and organizational skills to prioritize tasks and meet deadlines.
  • Ability to build and maintain professional relationships through proactive and responsive communication.
  • Demonstrates initiative and accountability in delivering high-quality work and meeting team objectives.
  • Ability to adapt to changing priorities and identify opportunities to improve processes and outcomes.

Preferred

Benefits

  • Medical/Dental/Vision available day one
  • Vacation/Sick- accruals start day one
  • Paid company holidays and personal holidays to celebrate what’s important to you
  • 401K - company contribution and match (U.S.)
  • Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
  • Employee discounts/hotel discounts
  • Free financial and health wellness programs
  • Tuition Reimbursement
Best Western Hotels & Resorts logo

Best Western Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel company within the BWHSM Hotels global enterprise. With 19 brands and approximately 4,300 hotels in over 100 countries and territories worldwide*, BWH Hotels suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, @HOME by Best WesternSM, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, Elite, Distinctive and Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio® franchises**. For more information visit www.bestwestern.com, www.bestwesterndevelopers.com, www.worldhotels.com and www.surestay.com.* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.

Founded in 1946
Phoenix, Arizona, USA
17K employees (264 in marketing)

Traffic Signals

Monthly Visitors
6.3M
Monthly Google Ads Budget
$810.9K
Traffic Source Mix
Search
50.9%
Direct
29.2%
Referral
16.8%
Social
0.7%
Paid
2.2%

Headcount Trend

Current headcount: ~17.3K

Marketing Team

Marketing Team Size
152 (1% of company)

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Private Equity, 5 years ago

Funding History

  • Sep 2020
    Private Equity • $2.5M

Recent News