Responsibilities

• Create, update, and optimize content across websites, customer emails, blogs, and other digital channels.
• Develop and execute digital marketing strategies and campaigns, including paid advertising.
• Manage campaign budgets and use performance data to maximize ROI.
• Manage and optimize marketing technology, automation, CRM, and analytics platforms.
• Track key marketing metrics including conversion rates, ROI, customer acquisition costs, and campaign performance.
• Create Power BI reports and dashboards to visualize results and communicate insights to stakeholders.
• Support audience segmentation and targeted marketing efforts using customer demographics, behaviors, and purchasing patterns.
• Evaluate campaign performance and make data-driven recommendations to improve results.
• Manage the marketing content approval process through TrackWise.
• Monitor industry trends and competitive activity to identify new opportunities and potential challenges.

Requirements

• Minimum of 3 years of recent experience in web content management.
• Experience working with CRM, Microsoft Dynamics preferred.
• Preferred experience with Progress Sitefinity, WordPress, email marketing platforms, Google Analytics.
• Solid front-end programming skills (HTML, CSS, JS).
• Experience managing PPC and SEO.
• Strong understanding of current online marketing concepts, strategy, and best practices.

Preferred

• translate data into clear insights and recommendations while collaborating with both technical and non-technical teams.
• Digital marketing strategy and campaign execution
• Marketing analytics and performance reporting
• Marketing automation, CRM, and analytics platforms
• Data visualization and Power BI
• Customer segmentation and data-driven marketing
• Website and email content management