Digital Marketing Specialist I - 4P/764

Birmingham, AL (Unknown)

Salary Not AvailableIntern/New Grad2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end email marketing programs in Eloqua, from campaigns and templates to audience segmentation and analytics, while ensuring compliance and cross-functional delivery.

  • Lead campaign execution, templating, segmentation, and landing-page work with Eloqua
  • Drive analytics and A/B testing to optimize performance and reporting

Job Description

Responsibilities

  • Develop and execute email marketing campaigns using Oracle Eloqua Marketing Cloud .
  • Create and manage email templates, audience segments, landing pages, and embedded forms.
  • Support marketing automation campaigns and customer engagement initiatives.
  • Monitor campaign performance and generate Eloqua analytics reports.
  • Perform A/B testing to optimize campaign effectiveness.
  • Ensure compliance with CAN-SPAM regulations and email authentication standards.
  • Collaborate with cross-functional teams to deliver marketing campaigns on schedule.
  • Maintain accurate campaign documentation and support multiple concurrent projects.

Requirements

  • 1+ year of experience with Oracle Eloqua Marketing Cloud.
  • 2+ years of email marketing experience.
  • Experience creating email templates, landing pages, and audience segments.
  • Intermediate proficiency with Microsoft Office (Excel, Word, Outlook, PowerPoint, Teams).
  • Strong communication, presentation, and organizational skills.
  • High attention to detail and commitment to accuracy.

Preferred

  • Experience with A/B testing and Eloqua analytics reporting.
  • Knowledge of CAN-SPAM regulations and email deliverability best practices.
  • Strong project management skills with the ability to manage multiple deadlines.
  • Utility industry experience is a plus.
  • Customer support or technical service experience is preferred.
  • Oracle Eloqua • Email Marketing • Marketing Automation • Campaign Management • Landing Pages • Audience Segmentation • A/B Testing • Eloqua Analytics • Microsoft Office • CAN-SPAM Compliance • Digital Marketing • Marketing Analytics
4P Consulting Inc. logo

4P Consulting Inc.

4P Consulting is a highly specialized Staffing and Recruiting company with significant experience and expertise in the Engineering industry, IT, Admin, Accounting, Advertising .Core Competencies : Engineering:Value Based Staffing, Training and Employee oriented priority Training and Documentation and Information Technology:E learning expertise, Apple base application development and Web site support.

Founded in 2012
Kennesaw, Georgia, USA
12 employees (1 in marketing)

Traffic Signals

Monthly Visitors
3.9K
Traffic Source Mix
Search
31.1%
Direct
47.2%
Referral
5.7%
Social
14.6%
Paid
1.2%

Headcount Trend

Current headcount: ~12

Marketing Team

Marketing Team Size
1 (8% of company)
Marketing Roles Posted (Last 30 Days)
1