Drive digital media strategy across paid channels, loyalty program execution, and marketing tech for multiple brands.

• Plan, execute, and maintain digital media initiatives across streaming TV, Google/SEM, remarketing, YouTube (organic and paid), social media advertising, third-party placements, and other digital media buys
• Test, analyze, and optimize campaigns to maximize reach, efficiency, and return on investment
• Serve as the primary facilitator of the company's restaurant loyalty program, ensuring alignment with marketing, operational, and technology objectives
• Support restaurant operations through communication and guidance on loyalty initiatives while coordinating with IT to maintain platform functionality, resolve issues, and ensure accurate program execution
• Develop, manage, and optimize keyword campaigns for all restaurant and retail brands, tailoring strategies to individual brand needs and conducting weekly optimizations
• Optimize video content for organic reach and engagement while managing paid video advertising campaigns using professional assets
• Set up and manage eCommerce operations for spirits and specialty retail websites (including but not limited to St. Elmo Cocktails and Rare Saint), ensuring seamless customer experience and operational efficiency
• Improve marketing technology infrastructure across all websites, including Google Analytics, Search Console, Google Ads, Meta pixels, Mailchimp, and related tools