Digital Marketing Specialist

Charleston, SC (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive healthcare digital growth by planning and optimizing AI-driven paid media, SEO, and programmatic campaigns.

  • Own Google Ads, paid social, SEO, and AI-search initiatives to acquire qualified patients.
  • Must-have: 3+ years of hands-on digital marketing with Google Ads and paid social.
  • Standout: Programmatic, AI-enabled discovery, and landing-page optimization across healthcare brands.

Job Description

Responsibilities

  • Manage and optimize Google Ads to drive qualified patient acquisition
  • Manage and optimize paid social media campaigns (Meta, LinkedIn, and emerging platforms)
  • Drive organic SEO and AI-SEO performance across websites and AI discovery platforms
  • Optimize client visibility in ChatGPT and emerging AI search environments
  • Plan and execute programmatic campaigns, including: Site and CRM retargeting; Native and display placements; Geofencing and geo-targeted strategies; Automated and rules-based optimization
  • Build and manage multi-touch digital funnels (search & social → landing → conversion → nurture)
  • Track performance using our analytics and reporting dashboard
  • Analyze results and translate data into clear, actionable insights
  • Collaborate with strategy, content, design, and account management teams to align execution
  • Support landing page optimization, CRO, and website performance initiatives
  • Stay ahead of evolving AI, paid media, and programmatic trends

Requirements

  • 3+ years of hands-on digital marketing experience
  • Demonstrated success managing Google Ads and paid social campaigns
  • Experience executing SEO and AI-influenced search visibility strategies
  • Working knowledge of programmatic platforms, retargeting, native, and geofencing campaigns

    Benefits

    • Hybrid flexibility with a collaborative, senior-led team
    • Opportunity to shape how healthcare brands win in AI, paid media, and programmatic discovery
    • Competitive salary starting at $75,000.00 + benefits, based on experience
    • Innovative and results oriented company that is growing rapidly
    • A team-based culture grounded in attribution, accountability, and innovation
    HealthLinks Marketing logo

    HealthLinks Marketing

    HealthLinks Marketing, formerly HHK Healthcare Marketing, combines 20 years of strategic expertise to support the growth and success of healthcare organizations across the Southeast. Through innovative digital, social, content, campaign, and creative marketing solutions, we help clients transform ideas into measurable results. Our team is dedicated to elevating healthcare brands with a comprehensive, forward-thinking approach that drives engagement, strengthens connections, and delivers lasting impact.

    Founded in 2000
    Mount Pleasant, South Carolina, USA
    37 employees (8 in marketing)

    Traffic Signals

    Monthly Visitors
    941
    Traffic Source Mix
    Search
    35.7%
    Direct
    41.1%
    Referral
    12.5%
    Social
    8.8%
    Paid
    0.9%

    Headcount Trend

    Current headcount: ~37

    Marketing Team

    Marketing Team Size
    5 (14% of company)