Digital Marketing Specialist

Responsibilities

• Serve as a programmatic subject matter expert, advising on best practices in buying strategies, creative, data integration, measurement, and optimizations to maximize campaign performance.
• Monitor, analyze, and report on campaign performance against KPIs such as revenue, ROAS, CPA, and CVR, using advanced Excel (pivot tables, XLOOKUP/VLOOKUP, formulas) to build recurring reports and dashboards that turn data into clear insights, informing strategic decisions and campaign optimizations.
• Build and maintain the campaign briefing document in Excel, partnering with the creative team to gather approved assets, then brief the agency on creative, timing, UTMs, and campaign details ahead of every launch, keeping everything accurate, compliant, and on deadline.
• Write clear, compliance-informed creative briefs for ad assets and partner with creative teams through delivery.
• Regularly attend market meetings and translate insights into campaign creative, targeting, messaging, and strategy.
• Build and maintain relationships with digital media vendors and platforms.
• Ensure compliance with cannabis industry regulations in all digital marketing activities.
• Stay informed about industry trends, competitor strategies, and digital marketing advancements.

Requirements

• Bachelor's degree in marketing, business, or related field is preferred but not required.
• 3+ years of hands-on experience in digital marketing (agency environment preferred), with proven success managing paid social, paid search, and programmatic campaigns.
• Exceptional attention to detail, with a track record of producing accurate, error-free briefs, reports, and campaign materials.
• Proficient with digital marketing tools and platforms (e.g., Google/Bing Search Ads, Meta/Instagram Ads, DSPs [StackAdapt], Mixpanel).
• Strong analytical skills, with advanced Excel proficiency and experience in reporting and data analysis
• Excellent communication and teamwork abilities.
• Experience and comfort leveraging AI tools to identify and create efficiencies in recurring role responsibilities including reporting, data analytics, and insight generation.
• Takes initiative and adapts quickly in a fast-paced, evolving industry.
• Must pass all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry