Digital Marketing Specialist

Hudson, MA (Hybrid)

$50K/yr – $80K/yrMid Level2+ years expFull time

Posted 5 days ago

Job Summary

Own and optimize multi-channel digital marketing initiatives to generate leads and support sales, from paid and organic search to email, social, and content, with data-driven analysis and cross-functional collaboration.

  • Lead generation campaigns and lifecycle marketing across channels
  • Data-driven reporting on CAC, conversions, traffic, and engagement

Job Description

Responsibilities

  • Develop and execute digital marketing strategies across paid, organic, and social channels
  • Working closely with sales to deliver on lead generation goals and sales enablement tools
  • Manage and grow our presence on social media (content calendar, community engagement, paid social)
  • Run and optimize paid ad campaigns (Google Ads, Meta, LinkedIn, etc.)
  • Own email marketing — campaigns, newsletters, and lifecycle/drip sequences
  • Write and manage SEO-friendly content for the website, blog, and landing pages
  • Track, analyze, and report on key marketing metrics (CAC, conversion rates, traffic, engagement)
  • Collaborate closely with management team to align marketing with business goals
  • Provide marketing support for industry trade shows
  • Manage marketing tools and platforms (analytics, CRM, email, social scheduling)

Requirements

  • 2+ years of experience in digital marketing (startup experience and/or digital agency a plus)
  • Design skills
  • CRM experience (preferably Hubspot)
  • Active on LinkedIn and experience running social media campaigns
  • Experience using ChatGPT and/or Claude in marketing
  • Experience writing content for SEO/AEO/GEO
  • Experience in transportation/logistics (not a must but a plus)
  • Project management
  • Eager to learn and take on new tasks
  • Highly organized

Benefits

  • Dental insurance
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Vision insurance
G2Mint logo

G2Mint

A decade ago, Dan Clark and his team of innovators changed the industry with Kuebix TMS. Much has evolved since then, and the need for a single connected platform has reunited the team in a new company to realize their vision: connecting brokers, shippers and carriers to optimize rating, integrations and freight management. Our second-generation (G2) solution is fresh and modern (Mint). Introducing G2Mint!G2Mint can manage transportation for the simplest to most complex supply-chains. Our modular architecture makes it simple for brokers, shippers and carriers to onboard and connect to Miles, an AI-enabled Rate Engine with Integration connectors and the industry’s most intuitive TMS. Miles was created with an easy to use app to simplify transportation by managing all or segments of your TRIP (Transportation, Rating, Integrations and Partnerships). To learn more visit our new website

Founded in 2023
Hudson, Massachusetts, USA
15 employees (1 in marketing)

Salaries

Posted range

$50K/yr – $80K/yr

Taken straight from the job posting.

See all G2Mint salaries

Marketing Team

Marketing Team Size
1 (7% of company)
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$3.5M
Last Raise
$2.1M
Series Unknown

Funding History

  • Aug 2025
    Series Unknown • $2.1M
  • Dec 2023
    Seed • $400K
  • May 2023
    Seed • $1M

Traffic Signals

Monthly Visitors
2.9K
Monthly Google Ads Budget
$3
Traffic Source Mix
Search
32%
Direct
42.1%
Referral
12.6%
Social
10.1%
Paid
2%

Headcount Trend

Current headcount: ~15
G2Mint logo

Digital Marketing Specialist

G2Mint · Hudson, MA · Hybrid