Digital Marketing Specialist (Remote - US)
Digi International
USA (Remote)
$51K/yr - $80K/yrIn-houseFull-timeMid level
2 hrs ago
Digital Marketing Specialist
Nashville, TN
Salary Not AvailableMid Level2+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive and manage digital marketing efforts across email, CRM, CMS, and paid media for acquisition, engagement, and retention.
- Own targeted email campaigns and audience segmentation to support acquisition, engagement, and retention.
- Must-have: 2–4 years in digital marketing with CMS/CRM, email, and paid search.
- Standout: Cross-functional collaboration and automation experience across marketing channels.
Job Description
Responsibilities
- Develop and manage targeted email campaigns and audience segmentation to support acquisition, engagement, and retention.
- Create and update website content via CMS, ensuring brand consistency and optimal user experience.
- Maintain and optimize CRM systems for accurate segmentation, automation, and performance reporting.
- Assist in planning, executing, and analyzing digital advertising campaigns (SEM and other placements); monitor KPIs and ROI.
- Write compelling copy for emails, landing pages, and digital ads aligned with brand voice and campaign goals.
- Manage online business listings, respond to reviews, and ensure accurate information across platforms.
- Support the development and optimization of marketing automation initiatives for digital onboarding and SMS communications in alignment with customer experience and engagement goals.
- Monitor campaign performance and budgets; deliver actionable insights and maintain performance dashboards.
- Support conversion tracking setup in Google Analytics and Google Tag Manager.
- Conduct A/B testing to refine messaging, design, and delivery strategies.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2–4 years of experience in digital marketing, with a focus on CMS and CRM management, email marketing, and paid search.
- Proven success in managing email campaigns and paid search initiatives.
- Hands-on experience with marketing automation and analytics platforms.
Preferred
- Financial industry experience
- Certifications in digital platforms
FirstBank
FirstBank, a wholly owned subsidiary of FB Financial Corporation (NYSE: FBK), has approximately $16.3 billion in total assets. Since 1906, local banking has remained at the forefront of FirstBank’s approach to serving businesses, families, and individuals within the communities it calls home. FirstBank is headquartered in Nashville, Tennessee, and has 90 full-service branches across Tennessee, Kentucky, Alabama, and Georgia along with mortgage offices throughout the Southeast.
