Digital Marketing Specialist

Responsibilities

• As a Digital Marketing Specialist, you will apply your website administration and copy knowledge, video and audio experience along with a general understanding of all SEO, content creation and brand imaging to market one of the most influential software advisory firms in the country.
• We need a qualified candidate who can natively create their own content without reliance on Artificial Intelligence tools.
• You will report to the Digital Marketing Manager.
• Website - Support Marketing’s goals for lead generation via the website.
• Website - Implement performance-enhancing changes per our SEO strategy.
• Website - Administer our HubSpot website and develop workflows utilizing HubSpot’s native functionality.
• Website - Develop content including copy for forms, landing pages and new website pages.
• Website - Support overall company website strategy.
• Website - Implement lead capture campaigns.
• Website - Familiarity with Google ads and leveraging website tools to capture searcher info.

Requirements

• Bachelor’s degree in business administration, marketing, or related field.
• 2-4 years of experience of direct digital media and marketing experience.
• Proven experience creating high-quality content across a range of devices (video camera, still camera, sound recordings, Zoom webinar recordings, etc.)
• Media creation, including image processing, video editing, sound design and PowerPoints.
• Experience using lighting, sound board and podcast equipment.
• Experience in the following software applications or similar products is required: HubSpot or WordPress; Adobe Premiere Pro and Photoshop; Adobe InDesign and Lightroom.
• Prior experience with lead forms, as well as setting up and segmenting leads.
• Experience and knowledge of SEO best practices.
• Experience working with B2B customers.
• Desire and willingness to learn.

Benefits

• Maternity/Paternity Leave.
• CO only: Up to 48 hours of Paid Sick and Safe time.
• 401(k) with up to 4% company match (100% vested).
• 401(k) Profit Sharing – with vesting schedule.
• Paid holidays.
• Employer-sponsored medical insurance.
• Company-sponsored Life and ADD insurance.
• Voluntary Vision, Dental, Accident, and additional life insurance.
• Accrue up to 120 hours of PTO per year with a payout at the end of each year.