Digital Marketing Specialist (Entry-Level)

Responsibilities

• Campaign Execution & Optimization: Support integrated digital campaigns across email, website, paid media, and social channels.
• Build and QA campaign assets including landing pages, forms, emails, tracking links, and UTMs.
• Assist with A/B testing (subject lines, CTAs, landing page layouts) and summarize learnings.
• Marketing Automation (Pardot / Account Engagement): Build and launch email campaigns, nurture programs, and newsletters in Pardot.
• Maintain segmentation lists, engagement tracking, and basic scoring/grading support (with guidance).
• Ensure compliance with email best practices (deliverability, opt-outs, preference management).
• CRM Alignment (Salesforce): Support campaign setup and member management in Salesforce.
• Partner with Sales/RevOps to ensure accurate lead routing, lifecycle status updates, and attribution.
• Maintain campaign documentation to ensure reporting consistency and pipeline visibility.
• Website & SEO Support: Publish and update website content using the CMS (blogs, landing pages, solution pages).
• Support on-page SEO improvements (metadata, internal linking, keyword alignment).
• Monitor website health (broken links, redirects, content updates) and coordinate fixes.
• Reporting & Analytics: Produce weekly/monthly reporting on core metrics (traffic, conversion rates, CPL, email engagement, MQL SQL flow, pipeline influence).
• Maintain campaign trackers and dashboards, ensuring data accuracy and consistent tagging.
• Identify performance trends and recommend practical optimizations.
• Content Distribution & Social: Schedule and publish organic social posts aligned to product and campaign messaging.
• Repurpose content into digital-ready formats (short posts, banners, email snippets) using provided brand guidelines.
• Support webinars and events via registration flows, reminders, and follow-up nurture.

Requirements

• Bachelor’s degree (or Master’s degree) in Marketing, Communications, Business, Analytics, or related field (or equivalent experience).
• Minimum 3.5 GPA (overall or in major)
• Internship, academic project, or early-career experience in digital marketing, communications, analytics, or demand generation.
• Strong attention to detail and quality control (copy, links, tracking, and data hygiene).
• Comfort working with metrics in Excel/Google Sheets.
• Strong written communication skills and ability to collaborate across teams.

Nice To Have

• Experience or familiarity with Pardot (Salesforce Account Engagement)and Salesforce CRM.
• Exposure to GA4, Google Tag Manager, LinkedIn Ads, Google Ads, WordPress (or similar CMS), and basic SEO tools (SEMrush/Ahrefs).
• Basic design/editing tools (Canva, Figma, Adobe) for light asset updates.