Responsibilities

• Partner with clients to understand business objectives, customer lifecycle challenges, and growth opportunities, and translate those insights into strategic email lifecycle campaigns.
• Lead the strategy, setup, execution, and monitoring of automated email lifecycle campaign workflows such as renewal, churn prevention, nurture programs, etc. while driving testing strategies and continuous performance improvements.
• Monitor and analyze campaign performance (open rates, CTRs, conversions, revenue, etc.) and identify optimizations and testing opportunities to continuously grow the campaign impacts
• Prepare and deliver performance reports with actionable insights and recommendations, including partnering with other team members by preparing data for client meetings and presentations.
• Lead client conversations and respond to inquiries related to campaign performance, automation strategy, and ongoing optimization opportunities.
• Contribute to strategic discussions on expanding marketing automation programs.
• Develop, nurture, and own client relationships by serving as a trusted partner to ensure client satisfaction long-term.
• Ensure consistency and quality in campaign execution and reporting, maintaining data accuracy and integrity for meaningful insights.
• Identify and implement process improvement opportunities to streamline workflows and efficiency.
• Partner with Sales, Client Success, Engineering, and Product teams to align campaign automations with broader digital marketing services efforts.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 3+ years of experience in digital marketing, with a focus on email marketing and marketing automation.
• Hands-on experience with email marketing automation platforms (e.g., WhatCounts, Emarsys, HubSpot, Marketo, or similar).
• Strong analytical skills and proficiency in interpreting campaign performance data.
• Excellent organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills, with the ability to work cross-functionally.
• Ability to work independently, manage priorities proactively, and take ownership of projects in a fast-paced environment.
• Experience working in marketing agencies or client-facing positions is a plus.

Preferred

• Experience working in marketing agencies or client-facing positions is a plus.