Responsibilities

• Develop and manage the annual marketing campaign calendar
• Work with the Social Media Manager (SMM) to ensure strategies and content align those goals
• Track and measure progress against monthly goals, leveraging analytics to monitor performance for organic engagement and brand visibility
• Provide regular reporting and insights to leadership, highlighting successes, areas for improvement, and actionable recommendations to keep campaigns on track
• Develop and execute multi-channel paid media strategies (search, social, display) to attract new prospects for services and plunge pools
• Implement geo-targeting tactics across paid social and search campaigns to reach audiences by location, service area, and demographic relevance
• Collaborate with internal Subject Matter Experts (SMEs) to extract deep industry knowledge and convert it into authoritative, high-performing digital content
• Develop and implement Answer Engine Optimization (AEO) strategies that structure content for AI-powered search engines and generative answer platforms to maximize brand visibility in direct answers
• Translate SME insights into authoritative, structured content optimized for featured snippets, voice search, and AI-generated responses
• Ensure redesigned websites reflect the new service brand identity

Requirements

• Bachelor’s degree in Marketing or related field
• 5+ years of digital marketing experience
• Experience managing multi-channel campaigns and annual marketing calendars
• Hands-on paid media experience (search, social, display, geo-targeting)
• Strong understanding of branding, SEO, AEO, and website optimization
• Experience managing and migrating multiple websites
• Proficiency with analytics, reporting, and CRM tools (HubSpot)
• Strong project management and cross-functional collaboration skills
• Ability to analyze performance and optimize campaigns

Preferred

• Experience partnering with Subject Matter Experts (SMEs)
• Familiarity with AI-powered search and conversational interfaces
• Experience with HubSpot CRM analytics

Benefits

• 9 paid holidays
• Paid vacation and sick time
• Employer-matched 401(k)
• Employer-paid life insurance
• Optional supplemental life insurance
• Medical, dental, and vision insurance plans