Digital Marketing Specialist

Olathe, KS

Salary Not AvailableEntry Level2+ years exp

Posted 5 weeks ago

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Job Summary

Own and optimize cross-brand SEO and analytics for signals that move search, traffic, and ROI across sites, emails, and paid campaigns.

  • SEO and content governance: analyze keywords, tagging, and meta data to lift search relevance and traffic.
  • Performance cockpit: track and report website, app, social, and eCommerce analytics to guide campaigns and UX tweaks.
  • Content and messaging: translate technical topics into compelling content and feedback for email campaigns to boost response.

Job Description

Responsibilities

  • Deliver relevant and actionable analytic data to understand opportunities for increasing search relevancy, keyword research, optimization, tagging, website traffic and performance metrics
  • Manage content, tags, and meta data for multiple websites across various brands while driving SEO continued improvement
  • Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in all digital marketing campaigns
  • Track, report and analyze website, social media, app, eCommerce and PPC analytics across multiple platforms
  • Manage eCommerce (Adobe Commerce) content and track customer actions while making UX and UI recommendations for site improvements
  • Consult, build, track and provide feedback for all customer email marketing campaigns
  • Monitor, report, and communicate with leadership on best practices, strategies, performance, and recommendations for digital initiatives
  • Synthesize complex technical content into compelling actionable content that produces high response and optimal search rates
  • Other responsibilities as assigned
DH Pace Company, Inc. logo

DH Pace Company, Inc.

The DH Pace Company, Inc. offers a complete range of door and door related products and services for both new construction projects and existing facilities. The Company currently operates under the Overhead DoorTM Ribbon brand name in numerous markets across the United States. This relationship as an authorized distributor partner with Overhead DoorTM Corporation goes back to 1926.The Company markets certain products and services under DH Pace brand names, including: DH Pace Door Services, DH Pace Systems Integration, DH Pace Construction Services, and the DH Pace Facilities Group. Each office includes a large service department that offers preventive maintenance programs and emergency service capability 24 hours a day, 7 days a week, 365 days a year. At DH Pace we feel a deep responsibility to build a strong company for our customers, our employees, our shareholders, and for the communities we serve. In 2010, we re-energized our long-standing tradition of community involvement by reaffirming our commitment to investing a portion of our resources towards making a positive difference in the lives of others including: customers, employees, community service, environmental sustainability, and governance practices.OUR BUSINESS MISSION STATEMENTTo enhance the lives of people by improving the safety, security, convenience, and aesthetics of the buildings where they live, work, and play.

Founded in 1926
Olathe, Kansas, USA
1.9K employees (53 in marketing)