Digital Marketing Specialist

Itasca, IL (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive digital marketing for a Chicago design/build firm by creating content, managing social media, and optimizing local SEO to generate leads.

  • Own or assist with content creation, social media strategy, and local SEO for lead generation.
  • Must-have: 2+ years of digital marketing experience, preferably in home remodeling or construction.
  • Standout: Access to a personal car for job-site visits and hands-on marketing material capture.

Job Description

Responsibilities

  • Content Creation: Develop engaging and creative content for our website, blog, email marketing campaigns and social media platforms (Facebook, Instagram, Pinterest, TikTok, etc.).
  • Social Media Strategy: Create and implement social media strategies to increase brand awareness, engage with our audience, and drive website traffic.
  • Community Management: Monitor and respond to comments, messages, and inquiries on our social media profiles in a timely and professional manner. Stay up-to-date with the latest trends and best practices in digital marketing and home remodeling industries.
  • Analytics and Reporting: Monitor and analyze digital marketing performance metrics to track the effectiveness of campaigns and optimize strategies accordingly.
  • Job Site Visits: Conduct regular job site visits to capture photos & videos of ongoing and/or completed projects for use in marketing materials.
  • Collaboration: Collaborate with the marketing team to cross-train in lead taking and ensure alignment between marketing efforts and sales objectives.
  • Execute local SEO strategies to improve search rankings and drive leads
  • Manage website content, blogs, and Google Business Profile

Requirements

  • 2+ years of experience in digital marketing, preferably in the home remodeling or construction industry.
  • Strong knowledge of social media platforms and trends.
  • Excellent written and verbal communication skills.
  • Proficiency in content creation and design tools.
  • Ability to work independently and meet deadlines.
  • Access to a personal car for job site visits within the Chicagoland area.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Life insurance
  • Paid time off
  • Referral program
  • Vision insurance